Lecture 10 The Agribusiness System. Objectives. The “agribusiness system” approach to marketing Size and scope of agribusiness Various sectors Marketing in the economy Functions of marketing Marketing in agribusiness firms. History.
Lecture 10The Agribusiness System
Aquaculture Input Sector
Note: the success of each part depends upon the proper functioning of the other two!
The Marketing Bill: What are you paying for?
1) bridge between producers and consumers
2) helps producers understand consumer needs
3) helps producers decide what to produce
4) helps consumers know what products are available and at what prices
REM: demand exceeds supply
The marketing idea is the driving force for the entire firm and gives it direction and purpose.
The purpose is meeting the needs of consumers and their satisfaction.
Meeting these goals = profit!