How do you know if your brochure is effective with the targeted audience?. Usability research: explores how users interact with a product such as a brochure or website. Usability gathers information about:
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Usability research: explores how users interact with a product such as a brochure or website.
Usability gathers information about:
1. Users’ background and expectations2. How users actually use the document3. How users react to the document
Usability data is persuasive in convincing your client your design meets the clients needs.
Objectives are often too abstract for users to answer, so consider what you can ask the users that will allow you to determine whether the brochure meets each objective
1. Pre-observation questions
3. Post-observation questions
Objective:The brochure provides all the information the user expects and needs
Objective: Visual cues encourage users to read the brochure in the anticipated order
Observation or task:
panel | problem/comment | what prompted problem or comment