Team 6 caitrin dolan will davis brittany irvin jeremiah woolwine
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Team 6 Caitrin Dolan Will Davis Brittany Irvin Jeremiah Woolwine. Background Foundation Purpose Locations Services offered Mission/Vision

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Team 6 Caitrin Dolan Will Davis Brittany Irvin Jeremiah Woolwine

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Team 6 caitrin dolan will davis brittany irvin jeremiah woolwine

Team 6

Caitrin Dolan

Will Davis

Brittany Irvin

Jeremiah Woolwine


Team 6 caitrin dolan will davis brittany irvin jeremiah woolwine

  • Background

    • Foundation

    • Purpose

    • Locations

    • Services offered

  • Mission/Vision

    The mission and vision of Pizza Inn Inc is to serve its neighbors with great tasting, fresh made pizza each and every day. Pizza Inn’s principal activity is to franchise and distribute food to a system of restaurants operating under the trade name "pizza inn".

  • Goals


  • Strengths weaknesses

    Management

    Family Atmosphere

    Offering

    High quality

    Marketing

    Headquarters markets for the franchisees

    Personnel

    Quick service

    Finance

    Debt Down

    Manufacturing

    Delco

    R & D

    New Combinations of Pizza

    Management

    New Management

    Offering

    Not Nationwide

    Marketing

    Competitors have more money for marketing

    Personnel

    Turnover

    Finance

    Revenue decreasing

    Manufacturing

    Must use Delco

    R & D

    Faster ways to cook pizza

    Strengths/ Weaknesses


    Opportunities threats

    Consumer/Social

    Expansion

    Competitive

    Name Brand

    Technological

    Ordering Online

    Economic

    Different Class settings

    Consumer/Social

    Families eating @ home

    Competitive

    Competitors copying

    Technological

    Pizza Hut has ordering online

    Faster ways of cooking pizza

    Economic

    Eating in

    Legal/ Regulatory

    Mergers

    Opportunities/ Threats


    Marketing program

    Marketing Program

    • Product Strategy

      • Signature Pizzas

      • Buffet & dine in specialties

    • Price Strategy

      • Competitive prices

    • Promotion Strategy

      • Coupons

      • Monthly Specials

    • Place Strategy

      • Mainly in the South

      • In Nine Countries other than the U.S.


    Team 6 caitrin dolan will davis brittany irvin jeremiah woolwine

    • Target Markets (4 ways to serve you)

      • Full service pizza restaurant

      • Solely pizza delivery and carry-out

      • Self-serve buffet

      • Express serve

  • Competition

    • Pizza Hut

    • Cici Enterprises

    • Sbarro


  • Implementation plan

    Implementation Plan

    • Expand to new markets

      • Domestic (move north)

      • Foreign Markets

  • Improve marketing program

    • TV

    • Newspapers

    • Radio


  • Login