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Team 6 Caitrin Dolan Will Davis Brittany Irvin Jeremiah Woolwine. Background Foundation Purpose Locations Services offered Mission/Vision

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team 6 caitrin dolan will davis brittany irvin jeremiah woolwine
Team 6

Caitrin Dolan

Will Davis

Brittany Irvin

Jeremiah Woolwine

slide2
Background
        • Foundation
        • Purpose
        • Locations
        • Services offered
  • Mission/Vision

The mission and vision of Pizza Inn Inc is to serve its neighbors with great tasting, fresh made pizza each and every day. Pizza Inn’s principal activity is to franchise and distribute food to a system of restaurants operating under the trade name "pizza inn".

  • Goals
strengths weaknesses
Management

Family Atmosphere

Offering

High quality

Marketing

Headquarters markets for the franchisees

Personnel

Quick service

Finance

Debt Down

Manufacturing

Delco

R & D

New Combinations of Pizza

Management

New Management

Offering

Not Nationwide

Marketing

Competitors have more money for marketing

Personnel

Turnover

Finance

Revenue decreasing

Manufacturing

Must use Delco

R & D

Faster ways to cook pizza

Strengths/ Weaknesses
opportunities threats
Consumer/Social

Expansion

Competitive

Name Brand

Technological

Ordering Online

Economic

Different Class settings

Consumer/Social

Families eating @ home

Competitive

Competitors copying

Technological

Pizza Hut has ordering online

Faster ways of cooking pizza

Economic

Eating in

Legal/ Regulatory

Mergers

Opportunities/ Threats
marketing program
Marketing Program
  • Product Strategy
    • Signature Pizzas
    • Buffet & dine in specialties
  • Price Strategy
    • Competitive prices
  • Promotion Strategy
    • Coupons
    • Monthly Specials
  • Place Strategy
    • Mainly in the South
    • In Nine Countries other than the U.S.
slide6
Target Markets (4 ways to serve you)
        • Full service pizza restaurant
        • Solely pizza delivery and carry-out
        • Self-serve buffet
        • Express serve
  • Competition
        • Pizza Hut
        • Cici Enterprises
        • Sbarro
implementation plan
Implementation Plan
  • Expand to new markets
        • Domestic (move north)
        • Foreign Markets
  • Improve marketing program
        • TV
        • Newspapers
        • Radio
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