1 / 31

Critiquing Websites:

Critiquing Websites:. First Impressions. critique guideline. First Impressions Long Term Relationships. Concept [ 構想 造意 觀念 ]. Themes + Experience + Composition = Concept. visual themes. Metaphors, references to things or stories that people are already familiar with.

watson
Download Presentation

Critiquing Websites:

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Critiquing Websites: First Impressions

  2. critique guideline First Impressions Long Term Relationships

  3. Concept[構想 造意 觀念] Themes + Experience + Composition = Concept

  4. visual themes Metaphors, references to things or stories that people are already familiar with

  5. Ringling School of Art and Design Example of strong concept: http://www.rsad.edu

  6. Art Center - The Art School Example of weak concept: http://artschool.hkac.org.hk/www/eng/index.php

  7. The New York Times http://www.nytimes.com

  8. sexy vs trashy

  9. J. Walter Thompson http://www.jwt.com/

  10. Avoid metaphors that are too literal (言筌 , 直譯 )

  11. strong composition Mental maps that are easy to grasp

  12. Think of the design as a city

  13. Are there good devices for organization on the site?

  14. San Francisco Museum of Modern Art http://www.sfmoma.org

  15. Hong Kong Heritage Museum http://www.heritagemuseum.gov.hk Example of the bad:

  16. strong experience like being in a movie, immersing in a story

  17. The Design Museum http://www.designmuseum.org.uk

  18. a typical intranet experience http://www.cityu.edu.hk

More Related