SPONSORSHIP OPPORTUNITIES USAWILDWATER

1. SPONSORSHIP OPPORTUNITIES USAWILDWATER

2. Wildwater is a race against the clock conducted on free flowing whitewater rivers. Athletes are free to choose their own descent path down the river depending on their risk taking capacity and fitness level. Raw time from the start to the finish line determines the winner. Three types of competition are raced: The CLASSIC race is a long race lasting from 15 to 25 minutes on one continuous stretch of whitewater river. The SPRINT race is normally done on a very hard rapid or series of very hard rapids. The race will last from 60 to 180 seconds. The TEAM race has three competitors from the same country leaving the start at the same time and working together to get to the finish as fast as possible. Racers must cross all timing stations and the finish line within 15 seconds of each other The first Wildwater World Championships were held in 1949 in France and have been held every two years since then. The World Cups are a series of six races and are held every year. Wildwater is raced in one person kayaks (K1), one person canoes (C1) and two person canoes (C2). Men race in all three classes. Women only race in K1. All classes and genders are raced at the senior and junior levels. Senior Team: 6 x K1 Men, 6 x K1 Women, 6 x C1 and 6 x C2 = 30 athletes Junior Team: 6 x K1 Men, 6 x K1 Women, 6 x C1 and 6 x C2 = 30 athletes Team Management and Coaches = 7 What is Wildwater?

3. Wildwater Classes K1Men C1 K1Women C2

4. An incomplete list of 2003 media coverage for the USA Wildwater Team. Blue Ridge Outdoors Magazine Asheville Citizen Times Charlotte Observer Memphis Health & Fitness Sports Montgomery Advertiser Chattanooga Times The Commercial Appeal Paddler Magazine Wilmington Sunday Star The Rockdale Citizen Boys Life The Associated Press The Torch Bearer Outside Magazine The Smoky Mountain Times Hull Speed Magazine Canoe & Kayak Magazine Paddle Sports Business American Whitewater Magazine Paddle dealer Tribune Sports Smoky Mtn: Essence of the Smokies Local TV appearances Nation wide Outdoor Life Network Euro Sport 2003 USA Wildwater Impressions

5. USA Canoe/Kayak is the governing body for Wildwater Racing in the USA and the USA Canoe/Kayak Wildwater Committee is part of that organization and focuses solely on the development of the discipline of wildwater racing. USA Canoe/Kayak is an official member of the U.S. Olympic Committee and is located in Charlotte NC The goal of USACK is to help athletes win Olympic and World Championship medals. USA Canoe/Kayak is one of 39 National Governing Bodies (NGB’s) of sport organizations in the United States who train and select athletes to compete in the Olympic Games and forward our top athletes to be members of the U.S. Olympic Team. USACK is a MEMBERSHIP organization made up of ATHLETES who compete in the Following paddle sports: Slalom (Olympic Sport) Flatwater Sprint (Olympic Sport) Outrigger Canoe Freestyle / Rodeo Marathon Wildwater Canoe Polo Canoe Sailing As the National Governing Body for the above sports, USACK trains elite athletes and stages competitions that field our National and Olympic Teams. We regulate competitions, sanction events and provide liability coverage for athletes when they compete in our events. USA Canoe/Kayak is a 501(3)c non-profit organization. All support given to wildwater athletes is tax deductible whether the support be financial or equipment. Who Is USA Canoe/Kayak?

6. Participation in paddle sport activities have expanded 500% since the mid 1980’s. It has become a cyclical sport and has grown and progressed in stages, from an adventure activity to a lifestyle recreation activity to become a community amenity. Young Americans showed more new interest in kayaking than in any other sport, posting a 60% increase in participation over 2000 and a 220% increase over 1998. ~, Outdoor Industry Assoc. Outdoor Recreation Participation study, 4th Edition Kayaking was the second fastest growing activity from 2000 to 2001 with a 37% increase, and Canoeing was third, at 33%. ~ source, Outdoor Industry Association’s Outdoor Recreation Participation study, 4th Edition 48 million Americans paddled a watercraft in 2001 21 million people paddled canoes, 20 million paddled rafts, and 7 million paddled kayaks. Kayak participants are: Canoe Participants are: 44% female 43% female 60% are under 35 33% are under 25 40% are under 25 77% are under 45 85% live in urban areas Participation in Kayaking has increased 182% from 1994 to 2002. Participation in Canoeing has increased 50% from 1994 to 2002. USA Wildwater athletes are the elite portion of this enormous pyramid and are influencers of this demographic population. Industry Demographics

7. Hours of Training A typical USA Wildwater Team athlete spends 1200 hours in their boat each year (not including the hundreds of additional hours in the weight room, running, and of video analysis).  That equates to more than 30 hours a week in a 50 week year. Training is a full time job!! Miles and Miles Traveled Our National Team athletes fly an average of 20,000 miles per year for training and competition in the US and abroad. This excludes the 1000’s of miles driven to competitions and to community service related events that they are active in throughout the year. To compete in the U.S. Trials, World Championships, World Cups and National Championships requires Team members to make two trips to competitions in Europe and two within the USA. Equipment Wildwater boats (athletes typically need 1 per year) cost more than $1500, paddles run approximately $300 each (of which they will need 2 per year) and competition gear (jackets, spray skirts, etc) cost hundreds more per year. Wildwater Athlete Training and Equipment Facts

8. Advertising Benefits to Sponsor Advertising On Site: Banners at all USA National level events Logo identification on competition literature and media Logo identification on competition attire and team uniforms Recognition during awards ceremonies Opportunity to table onsite at each event Logo inclusion on boat decals Logo inclusion on t-shirts Logo identification on all press and media impressions PA announcements Website Banner advertisements on www.usawildwater.com Article that describes the nature and scope of the support that SPONSOR will be providing to our athletes and events (not disclosing dollars, so much as it is describing what is enabling us to do with their support) Logo recognition as key sponsor and hyperlink on USA Wildwater website (USAWildwater.com stats : Discipline leading web site; Average 16,000 hits a month; 85% from North America, 9% Europe, and the rest from Asia, Oceania, South America and Africa.) Print: Logo identification on any promotional materials circulated for USA Team Trials and USA National Championships. USA Wildwater

9. Promotional Benefits & Concepts to Sponsor Promotions: Online: Customers can be entered to win two tickets to USA Team Trials and National Championships to meet with USA Team members and even paddle with them. Regular updates from Team members and management for web site use In Store: Promotion for customers to register to win a fantasy paddling outing with USA Wildwater Team members In Market: Athlete appearances in key markets, stores, etc. Statement stuffers in top markets promoting the affiliation with the team. Ads to feature athlete bios and hometown or state ties. Events: (incremental costs may apply to this element?) Opportunity to host a high profile “meet the team” reception for SPONSOR targets once trials have taken place. Opportunity to host a high profile corporate event for key SPONSOR targets at an on water location featuring members of the U.S. Wildwater teams. Hospitality VIP Tickets to all National wildwater events Opportunities exist to arrange VIP Tickets to International events Rights Right of first refusal for renewal of this opportunity for 2005. USA Wildwater

10. Thank you for your time and consideration. From the USA Wildwater Team