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2007 ENA Membership Needs Assessment Presentation of Key Findings and Strategic Implications

2007 ENA Membership Needs Assessment Presentation of Key Findings and Strategic Implications. Prepared and Presented by

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2007 ENA Membership Needs Assessment Presentation of Key Findings and Strategic Implications

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  1. 2007 ENA Membership Needs AssessmentPresentation of Key Findings and Strategic Implications Prepared and Presented by Stuart Meyer, Marketing Membership and Communications Officer Beth Bernardi, Director of Marketing Glenn Lortie, Market Research Specialist

  2. Methodology • Online survey (administered by McKinley) • Member and non-member lists from ENA • Non-member list contained both “never members” and some “lapsed ENA members” • Sent in mid-December • to 2,500 members and 5,000 non-members • Number of (responding) participants: • 447 members (18% response rate) • (max. sampling error +/- 5 points) • 230 non-members (5% response rate) • (max. sampling error +/- 7 points)

  3. Data Findings and Strategic Implications

  4. Needs Assessment StudyKey Findings and Strategic Implications 1) Level of Membership Value Increases with Level of Participation Implication:Needs Assessment Study reveals that members who participate in ENA value their memberships more. However, most members are not actively involved with ENA

  5. Active Members Feel Membership is Valuable To Their Career

  6. Active Members Feel Membership is Valuable To Their Role as a Nurse

  7. Members Not Actively Involved

  8. What Does it All Mean? • Level of membership value increases with participation BUT • Majority of members do not: • Attend ENA conferences • Attend local/state ENA meetings

  9. Needs Assessment StudyKey Findings and Strategic Implications 2) Most Members Prefer Ad Hoc Volunteer Tasks Rather than Long-Term Volunteer Leadership Roles Implication:Needs Assessment Study reveals that a majority of members are not looking for long term leadership positions but for an opportunity to participate on an ad hoc basis

  10. Members Not Looking For Leadership • As level of involvement increases, so does the lack of interest, yet future interest is high in basic participation at the local level

  11. However, the majority are interested in volunteering

  12. Needs Assessment StudyKey Findings and Strategic Implications 3) Benefit to the Profession is Slightly More Important than Personal Benefit to Members Implication:Needs Assessment Study reveals that one of the primary reasons to join ENA and renew membership is: “To support my profession”

  13. Primary reason - support the profession Secondary reason – personal benefit

  14. Needs Assessment StudyKey Findings and Strategic Implications 4) Lack of Awareness Implication:Needs Assessment Study suggests that many members are not aware of all the involvement opportunities and resources available to them Time is also a factor, which makes single task involvement more attractive

  15. Majority are unaware of opportunities

  16. Needs Assessment StudyKey Findings and Strategic Implications 5) Members Are Looking for Ideas and Solutions Implication:Needs Assessment Study reveals that another key reason to join ENA is “To learn new practice ideas and solutions”

  17. Primary reason –To learn new practice ideas

  18. Needs Assessment StudyKey Findings and Strategic Implications 6) Members Want to Interact Implication:Needs Assessment Study suggests the need to provide infrastructure to support networking opportunities (a primary reason to join)

  19. Primary reason – To connect with others #6

  20. Needs Assessment StudyKey Findings and Strategic Implications 7) ENA Members are More Satisfied with their Career than Non-Members Implication:Needs Assessment Study reveals that ENA members are professionally and personally more satisfied with their careers than non-members

  21. ENA members are professionallyand personally more satisfied

  22. Needs Assessment StudyKey Findings and Strategic Implications 8) Members See Education as the Key to Career Advancement Implication:Needs Assessment Study brings to light that both members and non-members believe they need more education and / or an advanced degree in order to reach their desired next position

  23. Need more education or advanced degree • Both members and non-members agree, non-members agree slightly more

  24. Needs Assessment StudyKey Findings and Strategic Implications 9) ENA Members Value Certification More Than Non-Members Implication:Needs Assessment Study reveals that ENA members are more likely than non-members to feel that certification is valuable to their careers and roles as nurses

  25. Value of certification …

  26. Think of it this Way

  27. Needs Assessment StudyKey Findings and Strategic Implications Questions?

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