1 / 7

Distribution Strategies for today’s co-ops/ mutuals

Distribution Strategies for today’s co-ops/ mutuals. Patrik Schinzel, Folksam ICMIF Intelligence Committee Dubai, 28-29 November 2013. Our way . customers / members. Folksam. Trade unions. Individual life/pension . cross-selling. Individual non-life ( household/home ).

vivien
Download Presentation

Distribution Strategies for today’s co-ops/ mutuals

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Distribution Strategies for today’s co-ops/mutuals Patrik Schinzel, Folksam ICMIF Intelligence Committee Dubai, 28-29 November 2013

  2. Our way customers/members Folksam Trade unions Individuallife/pension cross-selling Individualnon-life(household/home) Collectiveagreements Group insurance

  3. Market overview • Predominant channels • Non-life: Customer Centers (TM inbound/outbound, web/internet) • Life/Health: own salesforce, intermediaries (bankassuarnce)

  4. Market overview • Predominant channels • Non-life: Customer Centers (TM inbound/outbound, web/internet) • Life/Health: own salesforce, intermediaries (bankassuarnce) • Trends to note • Changing consumer preferences: the always connected customer • Innovations: live counseling Digital business!

  5. Our distribution • Strategic rationale: everything based on customer needs • Distribution channels: • Customer Center (TM inbound/outbound, web/internet) • Own salesforce (advisors) • Intermediaries • Sales: • Non-life: Customer Center + Web (14%) • Life: 2/3 Intermediaries, 1/3 Own distribution (85% own salesforce, 15% Customer Center)

  6. Our analysis • Challenges: • 24/7 • Multichannel (changing) • “Two customers” • Opportunities: • Building trust: Your needs!/First choice! - brand (customer owned) • Digital business – strategic initiative • The needs of the customer – control options (always an option - effective processes) • “persona”

  7. Conclusions • Mid/long-term implications • Industry level: The Insurance industry??? [regulations] • Sectoral level: BRAND • Considerations for ICMIF/Shared Intelligence • Teaser!

More Related