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Rhetorical Analysis

Rhetorical Analysis. Refer to Textbook: Writing Today Chapter 9, 2010 Johnson-Sheehan & Paine. Organization – see page 168. Introduction Explanation of rhetorical concepts you will use Historical context and summary of the text Analysis of logos-related proofs in artifact

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Rhetorical Analysis

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  1. Rhetorical Analysis Refer to Textbook: Writing Today Chapter 9, 2010 Johnson-Sheehan & Paine

  2. Organization – see page 168 • Introduction • Explanation of rhetorical concepts you will use • Historical context and summary of the text • Analysis of logos-related proofs in artifact • Analysis of ethos-related proofs in artifact • Analysis of pathos-related proofs in artifact • Conclusion

  3. 3 Rhetorical Appeals • Reasoning (logos): Includes appeal to statistics, facts, research, and “appeal to common sense, beliefs values.” • Credibility (ethos): Includes appeal to “reputation, experience, of author or expert to support claims” • Emotion (pathos): Includes appeals to emotions, “feelings, desires, or fears.”

  4. Review Reasoning behind Logos • P. 172 http://pages.slu.edu/faculty/salernoj/Syllabi/miracle.gif

  5. Review Use of Ethos • P. 173 http://www.ilhawaii.net/~stony/datadown/cartoons/joke.gif

  6. Review Pathos – Appeal to Emotion • PP. 173-174 xara.com

  7. Sample Rhetorical Analysis • PSA (1971) “Keep America Beautiful”http://www.youtube.com/watch?v=_psq5mcjWcg • Read Sample from text, pp 169-171

  8. Historical Context • Give enough background for your reader to gain an overall understanding about the text you are analyzing (p. 176-177) http://thepanhandlersguide.com/wp-content/uploads/2009/01/martin-luther-king2.jpg http://www.thewe.cc/thewei/&/&/images4/2005_war_photos_january_3/mlk_march_17_1963.jpg

  9. Analysis of the Text • Two approaches: • Apply and discuss all three rhetorical appeals/concepts to major sections of the text from beginning to end. • Apply and discuss each rhetorical appeal/concept to the text separately. First, examine logos, then ethos, and finally, pathos. • See pp. 177-178

  10. Conclusion, see p. 178 • Use one or two paragraphs to answer two of the questions located in your textbook and summarized below: • What does your analysis reveal about the text? • What does your analysis tell your reader about the rhetorical concepts you used to perform your analysis? • Why is your analysis important for your reader? • What should your reader know about the rhetorical concepts you used, and what should they look look for in other texts they read in the future?

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