Rhetorical Analysis. “A way of seeing is also a way of not seeing”- Kenneth Burke. When writers write rhetorically, they are aware that they are writing to an audience for a purpose within a genre. What makes a message successful or unsuccessful in achieving its intended effect?.
-Credibility (or lack thereof)
Ex: Many people feel that a lot of pre- and early 20th century authors assumed that all their readers shared the same male-oriented values, and, in fact, as a result, the entire genre of feminist literary criticism arose to question and explain this assumption.
When you differ significantly from the text’s assumed audience, you can use this difference to question the author’s underlying assumptions, values, and beliefs.