Rhetorical Analysis. Using the Joliffe Framework Design. Rhetoric. Rhetoric, as a term, has a multitude of meanings. Starting with the ancient Greeks, each generation of civilization has crafted new definitions, explanations, and meanings for this term. Rhetoric is a Remediated term .
Using the Joliffe Framework Design
An audience has either an:
So, which type of response does the author want from the audience?
In this way, the audience shapes the rhetoric.
No audience is a tabula rosa.
The purpose is developed as a small focus for the exigence, a focus that can be tackled in one persuasive act.
Moreover, the purpose is developed with the audience in mind.