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Online

Online. Online newspaper brands growing strongly. 35 m. +29% YoY Unique visitors duplicated. 15 m. +17% YoY Unique visitors unduplicated. UKOM: July 2012 Duplicated : sum of unique visitors to each newspaper site

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Online

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  1. Online

  2. Online newspaper brands growing strongly 35m +29% YoY Unique visitors duplicated 15m +17% YoY Unique visitors unduplicated UKOM: July 2012 Duplicated: sum of unique visitors to each newspaper site Unduplicated figure: unique visitors, counted once only, regardless of how many newspaper sites visited Includes Express, Star, FT, Metro

  3. UK Newsbrands are world class • UK online national newspapers are: • World leaders • Growing fast

  4. Newsbrand webpages are more trusted – and consequently, so are the advertisers! Consumer levels of agreement with statement that they ‘trust the publisher’ Consumer levels of agreement with statement that they ‘trust the advertisers appearing on the publisher’ Source : The Association of Online Publishers / comScore

  5. Newsbrand webpages are more likely to drive traffic Lift in advertiser site visitation versus matched control group Lift in advertiser-branded search term usage versus matched control group Source : The Association of Online Publishers / comScore

  6. Contact us info@newsworks.org.uk+44(0)20 7839 8935

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