The Nature of Research

The Nature of Research • Systematic- data collection process • Logical – evaluation system for the data • Empirical – decisions are data driven • Reductive – general relationships are established • Replicable – the research process is recorded so that it can be repeated by others

Research Continuum Applied Basic Level 1 Level 2 Level 3

Reading Research • Become familiar with a few publications • Read only studies of interest to you • Read as a practitioner, avoid looking for proof • Read the abstract first • Avoid being over concerned with statistics • Be critical but objective

Unscientific Methods for Problem Solving • Tenacity – cling to beliefs regardless of evidence • Intuition – common sense • Authority – because someone said so • Rationalistic – Obese individuals are unfit Tom is obese Therefore Tom is unfit • Empirical – based on your own experience and data collection

Developing the problem Forming the hypotheses Gathering the data Analyzing and interpreting results Scientific Methods of Problem Solving

The Nature of Research

The Nature of Research

Presentation Transcript

The Nature of Advertising Research

The Nature of Educational Research

Nature of Research

The Nature of Inquiry and Research

The contested nature of risk factor research

The Nature of:

The Nature Of Marketing Research

The Nature of Qualitative Research

The troubling nature of narrative research

The Nature of Nature vs. Nurture

Changing the nature of ‘trading nature’

The Nature of our Collaborative Research Project

Nature of Research Pt 2

The nature of

Overview of the nature of pedestrian research in PQN countries

The Nature of Science and the Science of Nature

The nature of qualitative research

The nature of qualitative research

The Nature and Kinds of Research

The Nature of Resources and the Resources of Nature