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IBM Middleware Solutions for Telecommunications. March 26, 2004 Dave Weber Program Director, SWG Telecom Solutions Development. Discussion Topics. IBM & SWG in Telecom Telecom Industry Solutions Partner Content Enabler Mobile Services Delivery Next Generation Network Services

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Ibm middleware solutions for telecommunications

IBM Middleware Solutions for Telecommunications

March 26, 2004

Dave Weber

Program Director, SWG Telecom Solutions Development


Discussion topics

Discussion Topics

  • IBM & SWG in Telecom

  • Telecom Industry Solutions

    • Partner Content Enabler

    • Mobile Services Delivery

    • Next Generation Network Services

  • Key work in progress

    • NGN Security Solution Architecture


Ibm helping customers succeed

IBM: Helping Customers Succeed

A History of Accomplishments in Telecommunications

14 of the world’s 15 largest Telecommunications Service Providers leverage IBM middleware to run their applications

Within the last 12 months, 16 of the world’s largest Service Providers leveraged IBM middleware to more effectively integrate their Operational and Business Support Systems (OSS/BSS)

IBM led the formation and initiatives of:

IBMer Zygmunt Lozinski serves as president of the Parlay Group


Market leadership

Market Leadership

IBM “continued its long time lead of this market,” IDC says (June 2003)

Leading industry analysts recognize IBM’s market share leadership across the core integration infrastructure components

Application Deployment Platform Software Market

2002 Share*

2001-02 Growth %

IBM

23.3%

17.5%

BEA Systems

17.3%

9.6%

Oracle Corp.

9.5%

8.0%

Source: Wintergreen Research

IBM

Tibco Inc.

4.9%

-19.4%

300

webMethods

4.3%

6.3%

* Based on license revenue and license-related service fees

The Gap Widens

“IBM Has Top Share in All Application Integration Middleware Markets”

Gartner Dataquest, May 2003

200

Application Integration License Revenue

Worldwide IBM Market Share Position Based on New License Revenue

2000

2001

2002

100

WebMethods

Application Servers

Integration Broker Suites

Portals

Message-Oriented Middleware

Application Platform Suites Composite Market

Transaction Processing Monitors

Total Market

2

1

N/A

1

2

1

1

2

1

3

1

2

1

1

1

1

1

1

1

1

1

Tibco

SeeBeyond

Mercatur

Vitria

0

1999

2000

2001

2002

2003*

* Estimate based on 1H03 actual growth rates

  • Sources:

  • IDC, “Application Deployment Platform Software Market, 2000-2002, with Leading Suppliers” June 2003, Dennis Byron, Vice President, Business Process and Deployment Software Research

  • Gartner First Take "IBM Has Top Share in All Application Integration, Middleware Markets", J. Correia, Y. Natis, M. Pezzini, R. Schulte, 7 May 2003.


Ibm service provider delivery environment spde reference architecture

Application Delivery Environment

Users

Devices

Network

Delivery

User Services

Services Brokerage

Network

Services

Presentation

Services

Connected (external)

Content and Applications

Mobile

Business Applications

Broad-

Band

Location Services

Core IP

other

B2B

Gateway

Commerce

PSTN

Messaging

Subscription

Services

other

Provisioned Assets (internal)

Integration

Hub

Operations Support &

Readiness (CRM)

Financial

Services

Services

Management

Business Processes and Workflow

External

Fulfillment

Services

Assurance

Services

Billing

Services

other

IBM Service Provider Delivery Environment (SPDE) Reference Architecture


Ibm middleware solutions for telecommunications1

IBM Middleware Solutions for Telecommunications

Acquiring and Managing Customers

Managing the Supporting Enterprise Processes

Developing and Providing Network Services

Developing New Products and Markets

Telecom Industry Processes

IBMMiddleware Solutions

Next Generation Network Services

Partner Content Enabler

Contact Center Optimizer

Mobile Services Delivery

OSS/BSS Optimization

Industry Know-How

Consulting and Implementation Services

ISV

Applications

Industry-Specific Middleware

Core Products

deliver the On Demand Operating Environment


Ibm middleware solutions for telecommunications2

IBM Middleware Solutions for Telecommunications

Partner Content Enabler

Partner Content Enabler

Next Generation Network Services

Contact Center Optimizer

Mobile Services Delivery

OSS/BSS Optimization

  • Provides new revenue creating opportunities for Service Providers

  • Solution provides the ability to manage and automate the introduction of products to consumer and enterprise customers for digital content such as business applications (CRM, SFA) and consumer content - ring tones, games, multimedia content and business applications

  • Resulting in increased revenue and more value add to customer


Complexity in bringing to market 3 rd party content

Partner Content Enabler

Complexity in bringing to market 3rd party content

Challenges

  • Long and costly new product introduction cycles

  • Declining revenue and margins

  • High customer churn

  • Abundance of data capacity with limited applications to drive consumption

Traditional Process

Content Provider

3 days

Product Mgmt

2 days

Legal

2 weeks

Test

2 days

Operations

3 days

Web Publishing

Accounting


Ibm middleware solutions for telecommunications

Digital Rights Management

Partner Content Enabler

Our Solution reduces partner content introduction cycle by 50%

Improves time to business value by:

  • Integrating internal and external processes

  • Optimizing new product introduction/ modification

Transformed Process

Commerce, Portal, Subscriber Mgmt

Content

Management /

Publishing

3rd Party

Content

Provider

Content Delivery

Network Infrastructure

Reduces Risk by:

  • Creating centralized repository

  • Guaranteeing approval steps prior to release

Billing, Operations, CRM

Increase market responsiveness through a centralized process


Content provisioning

Partner Content Enabler

Content Provisioning

U.S. Service Provider

Business Challenge

  • Expediting new content introduction cycle

  • Ensuring complete product introduction process is followed

  • Extending product introduction process to business partners

  • Business Benefits

  • Reduces time to market by 50%

  • Creates formalized new product introduction work flow

  • Common portal framework for development efficiency

  • Minimal end-to-end integration

Solution

  • Manages third party content (ring tones and games) through unique role-based interfaces from content ingestion through automatic publishing, download management and e-commerce

  • WebSphere Commerce, WebSphere Digital Media Enabler, WebSphere Portal, DB2 Content Manager


Ibm software solutions for telecommunications

IBM Software Solutions for Telecommunications

Mobile Services Delivery

Mobile Services Delivery

Next Generation Network Services

Partner Content Enabler

Contact Center Optimizer

OSS/BSS Optimization

  • Meets the challenge of creating new value added service

  • Solution provides seamless service and unified support to the enterprise, enabling their mobile workforce regardless of geography, access point or device type, while also enabling the enterprise to include customized value added services

  • Resulting in a more productive and empowered workforce


Ibm middleware solutions for telecommunications

(

(

(

(

(

(

(

(

Mobile Services Delivery

Our solution empowers employees with instant access to information and increases employee productivity

Improves time to business value by:

  • Giving employees access to information when they need it and want it

  • Enabling employees to become more productive

Transformed Process

User and Device

Access Network

Enterprise and Internet

GPRS

Network

Applications

WECM 1

Connection Mgmt

Service

Provider Portal

Internet

DSL/ Cable

Corporate

Intranet

Reduces Risk by:

  • Leveraging existing infrastructure and alliances

  • Creating “sticky” source of revenue from enterprise clients

Connection Mgmt

Hot

Spot

Point of

Presence

VPN Server

& Firewall

Hot

Spot

Strong encryption

New enterprise focused “sticky” revenue source


Multi channel customer portal

Mobile Services Delivery

Multi-Channel Customer Portal

Business Challenge

  • Improve profitability and customer service

  • Increase ARPU to cover costs of 3G licenses by providing more data services

  • Increase presence in the corporate marketplace

  • Business Benefits

  • A flexible and robust platform with multi-channel access

  • Consistent infrastructure across all geographies

  • Common interface for customer regardless of access method

  • Provide personalized content and information management

  • Deliver ease of use and a platform for growth

Solution

  • Flexible and robust platform with multi-channel access

  • Personalized content

  • WebSphere Portal, WebSphere Everyplace, WebSphere Studio, WebSphere Application Server, Tivoli Management


Ibm software solutions for telecommunications1

IBM Software Solutions for Telecommunications

Next Generation Network Services

Next Generation Network Services

Mobile Services Delivery

Partner Content Enabler

Contact Center Optimizer

OSS/BSS Optimization

  • Meets the challenge of creating new value added services

  • Solution delivers a secure, open, resilient, and autonomic service platform enabling service providers to deliver enhanced voice, messaging, multi-media conferencing and other personalized services faster, and with less ongoing operational expense.

  • Resulting in a lower cost, higher value network


Ibm middleware solutions for telecommunications

3rd party ISP

PSTN

Internet

enterprise intranet

Next Generation Network Services

Our solution increases flexibility to offer new services and lowers the cost of network maintenance

Improves time to business value by:

  • Leveraging existing data network

  • Creating new enterprise services

  • Componentized modules

Transformed Process

customer

premise

access

network

metro aggregation

network

ATM

residential

DSLAM

Web services invocation framework

subscriber portal, QoS provisioning, & device management

business

Reduces Risk by:

  • Easily trialing in target markets

  • Scaling hardware with demand

  • Cannibalizing own sales before competitors do

voice integration & unified messaging

service platform integration bus

mux

instant messaging & presence

edge router

service creation tools

content management services

availability & security services

Frame relay

hotspot

New enterprise focused “sticky” revenue source


Ngn subscription mgmt and provisioning

Next Generation Network Services

NGN Subscription Mgmt and Provisioning

Latin American

Service Provider

Business Challenge

  • Decreasing wireline revenues

  • Cover costs of transitioning to Next Generation Network Services

  • Control costs

  • Business Benefits

  • Increases ADSL demand and revenue through personalized services

  • Increases customer satisfaction through value added services

  • Reduces administration costs through centralized management of subscriptions and accessibility

Solution

  • Provides subscriber management and provisioning of Next Generation Network services, such as video-on-demand, for Brazil’s largest telecom provider with over 18 million wireline subscribers

  • WebSphere Everyplace Subscription Manager, WebSphere Portal


Ibm middleware solutions for telecommunications

WAST Parlay Server

  • Applications

  • (Service Provider/3rd Party/Enterprise)

  • Portal (Retail/CRM/…)

  • Digital Media Delivery

  • Commerce

  • Gaming

  • eLearning

  • Self-Service Portal

  • Hosted Mobile Office

  • Lotus Workplace eMeetings

  • WebSphere Everyplace Access

  • Lotus Workplace Team Collaboration Instant Messaging

  • Hosted IP Communications

  • IP Unity Unified Messaging

  • Ubiquity Conferencing

  • Sylantro IP PBX/Centrex

PSTN

ISCP

WebSphere Portal Server

SSP

Leapstone CCE SIP Broker

WDME Content Manager

Digital Rights Manager (EMMS)

WECM

Client

WebSphere Application Server

Web Services Gateway

2G/3G PLWN

WES Intelligent Notification

GGSN

WES Data Sync Engine

GMSC

NGN

S/MMSC

HLR

WEDM Device Manager

GMLC

Carrier Grade Open Framework

Openwave Download Manager

WECM

Client

Media

Gateway

Softswitch

Complex

Lotus IM Broker

SS7

TDM->RTP

Sip Proxy

SGW

MGC

Lotus Presence Server

DSL

Media

Server

Parlay

Gateway

DSLAM

WECM

Client

Announcements

Conferencing

VoiceXML

AIN (RM)

(AePONA)

Subscriber & Service Management

Firewall

Session

Controller

Remote

Access

DB2

WESM

Subscription

Manager

WiFi

WebSphere Application Server

NAT Traversal

QoS

Security

(WECM

Gateway)

WECM

Client

Enterprise

LAN/WAN

Ubiquity SIP

Application Server

W-AP

AC

Tivoli

Identity

Manager

Tivoli

Privacy

Manager

Tivoli

Access

Manager

External Systems

(Email/PIM/…)

OAM&P

Service Quality & Performance Management

Eclipse

WebSphere Studio

WebSphere Business Integration Hub

Tivoli Orchestrator

Tivoli Monitoring

Rational Suite

  • Telcordia Number Management

  • Leapstone Service Management

  • Configuration Management

  • Usage Management

  • Service Level Management

  • Trouble Ticket Management

  • Order Entry/Management

  • Billing

Ubiquity SDK

Tivoli Event Console

Zvolve Traffic Engineer

  • Java

  • Parlay

  • SIP

  • VoiceXML

  • XML

  • Portlets

  • BPM

Syndesis

Micromuse Netcool

Next Generation Network Services – SPDE and SW BOM

Device

Domain

Network Delivery Domain

ServiceBrokerage Domain

User Services Domain

Services Management

Service Creation


Ibm middleware solutions for telecommunications

Next Generation Network Services – Key Work in Progress: Security

NGN Services:

Security Solution Architecture


Ibm middleware solutions for telecommunications

Next Generation Network Services – Key Work in Progress: Security

Security Risks

  • Distributed Denial of Service Attacks

    - Render a server or site useless by sending large amount of data from various sites

  • Virus

    - When executed, capable of causing damage to computer system

  • Worms

    - Uses security loopholes in OS to spread from systems via network

  • Trojan horse

    - Masks as useful utility. When executed, causes damage to system

  • Port Scanning

    - Scan for open ports to hack into computer system

  • Back doors

    - Remote admin program to access and control your computer

  • Sniffers

    - Packet capturing programs to steal passwords, logon IDs or confidential info

  • Spoofing

    - Masquerade as another user in using and sending IP and e-mail

  • Intrusion

    - Unauthorized access to a computer, web server, private network or DB


Ibm middleware solutions for telecommunications

Security Integrity

Intrusion Detection

Authorization

Next Generation Network Services – Key Work in Progress: Security

Security - Towards Autonomic Operations:

Autonomic

Authentication

Anomaly Detection

and Mitigation

Reactive

Monitoring

And policy


Ibm middleware solutions for telecommunications

Next Generation Network Services – Key Work in Progress: Security

Security Management Solution Architecture:

Tivoli Enterprise Console

Converged Portal

Tivoli

Service Level Advisor

Console

Tivoli NetView

Network Management

Tivoli Risk Mgr

Events, incidence

Summary, correlation

Reporting

Tivoli Data Warehouse

Events Archival

Archive

SNMP / Syslog

Events

Scanners

IDS

Firewall

Network Integrity System

AD, Mitigation

Relational

Anomaly Detection

Configure

Correlate

Examples:

IBM Scanner

IIS Scanner

Examples:

Tivoli IDS

Cisco IDS

Examples:

Checkpoint

Netscreen

Arbor Networks Peakflow|SP (Service Provider, Managed Services)

Arbor Networks Peakflow|X(Enterprise)


Ibm middleware solutions for telecommunications

Next Generation Network Services – Key Work in Progress: Security

Security Solution Bill of Material:

IBM Components:

  • WebSphere and Information Management:

    • WebSphere Portal Server (WP)

    • WebSphere Application Server (WAS)

    • WebSphere Development Tools (Eclipse)

    • WebSphere Message Queue (WMQ)

    • DB2

    • WebSphere Business Integrator (WBI) – OSS/BSS integration (optional)

  • Tivoli Family

    • Tivoli Risk Manager (TRM)

    • Tivoli Enterprise Console (TEC)

    • Tivoli Data Warehouse

    • IBM System Scanner

    • Tivoli Host and Network Intrusion System (IDS)

    • Tivoli Service Level Advisor

    • Tivoli Directory Server (LDAP) – (Optional)

    • Tivoli Access Manager (TAM) – fine grain access control (Optional)

    • Tivoli Identity Manager (TIM) – VAS authorization (Optional)

    • Tivoli NetView – Network Management (Optional)

      Arbor Network Components:

    • PeakFlow|SP (Service Provider and Managed Services)

    • PeakFlow|X (Enterprise)


Ibm middleware solutions for telecommunications

NGN demonstrations and POCs

Showcase IBM and partner capabilities

Lab set up with key ISVs and NEPs

Telco Application/Business Process Life Cycle Environment

Create, Manage, Monitor, Secure

Rational, WSAD, WAS-T, WBI Modeler/Monitor

SPDE & eTOM

Solution Architectures

Value Added Services – Gaming, Video, Music

Next Generation Network Services – Key Work in Progress


Ibm middleware solutions for telecommunications3

IBM Middleware Solutions for Telecommunications

Acquiring and Managing Customers

Managing the Supporting Enterprise Processes

Developing and Providing Network Services

Developing New Products and Markets

Telecom Industry Processes

IBMMiddleware Solutions

Next Generation Network Services

Partner Content Enabler

Contact Center Optimizer

Mobile Services Delivery

OSS/BSS Optimization

Industry Know-How

Consulting and Implementation Services

ISV

Applications

Industry-Specific Middleware

Core Products

deliver the On Demand Operating Environment


Thank you

Thank You!

[email protected]


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