Facing the future charting mobile tablet s near future
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Facing the future: Charting mobile & tablet’s near future. Methodology. Consumer Facing Survey . +. Expert Panel. UK 4 x in-home interviews 1 x discussion group. Oliver Newton Head of Emerging Platforms at Starcom MediaVest. Dave Coplin Director of Search at Microsoft UK.

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Facing the future charting mobile tablet s near future

Facing the future: Charting mobile & tablet’s near future


Methodology
Methodology

Consumer Facing Survey

+

Expert Panel

UK

4 x in-home interviews

1 x discussion group

Oliver Newton

Head of Emerging Platforms at StarcomMediaVest

Dave Coplin

Director of Search at Microsoft UK

Kieran Alger

Web editor www.t3.com

Adrian Gans

Head of strategy at Razorfish

NikRoope

Creative Director at Poke

Matt Taylor

Head of Futures at O2

Stefan Bardega

Managing Partner at Mediacom

Source: IAB Facing the Future Study 2012


Uk consumers could follow the south korean trend to expect more from mobile technology
UK consumers could follow the South Korean trend to expect more from mobile technology

“It’s not useful to think about single platform experiences anymore - they're not little bubbles. We're given more and more tools all the time through applications and devices, and people adopt and use them holistically.

- NikRoope

Base: UK 1513, USA 900, SK 806

Source: IAB Facing the Future Study 2012

http://www.iabuk.net/research/library/the-iab-future-facing-mobile-study


3 future concepts stand out for both uk consumers experts
3 future concepts stand more from mobile technologyout for both UK consumers & experts

Assuming all of the following scenarios were possible, we'd like you to rank them from which you find most appealing to which you find least appealing.

Base: UK 1513

Source: IAB Facing the Future Study 2012



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