A popular design style of the 1920s and 1930s characterized by bold outlines,

2. A popular design style of the 1920s and 1930s characterized by • bold outlines, • geometric & zigzag forms • use of new materials (plastics ) with sculpted, sleek metals. • Art Deco uses geometry & simplicity, combined with vibrant colors & simple shapes • It celebrates the rise of commerce and technology. • Art Deco Style in the decorative arts influenced design and architecture around the world during the 1920s and continued through the 1930s, becoming Very popular in the USA and France. • It is a modern style, originally called 'Jazz Modern’.

3. Notice the following traits Human elements in the illustrations are simplified. They look unnatural, but still retain their necessary human shape. The background searchlights have been rendered in a mechanical way. The rays of light resemble geometric shapes. The text utilizes a popular period font. The sub-text also utilizes a popular period font. It is simple and easy to understand at a glance.

4. DECO POSTER DESIGN Pathe Gramophone A.M. Cassandre 1932 East Coast Frolics No.6 by Newbould

5. A.M. Cassandre - 1927.

7. TWO METROPOLIS MOVIE POSTERS

9. 1922 Charles Sheeler

15. POP CULTURE w ART DECO INFLUENCES

16. POP CULTURE w ART DECO INFLUENCES

17. OTHER DECO ARTISTS Art Deco reached all walks of life in terms of its’ design. Art Deco represents the future as seen by designers of the early 1920’s.

18. OTHER DECO ARTISTS Art Deco reached all walks of life in terms of its’ design. Art Deco represents the future as seen by designers of the early 1920’s.

19. Tamara de Lempicka (Painter - 1898-1980) • Printemps - 1928 • Young Girl With Gloves - 1929

20. MANRAY - (Photographer 1890-1976) Photography has become one of the 20th century’s major art forms. Man Ray is one of the century’s most outstanding photographers. A tireless experimenter with photographic techniques who participated in the Cubist, Dadaist, and Surrealist art movements, Man Ray created a new form of photographic art which emphasized chance effects and surprising juxtapositions.

21. Erte - (Illustrator 1890-1976) The designs created by Erté during his long and illustrious life influenced not only the world of theatre, film and fashion, but an entire art movement as well. The genius of the artist is evidenced by an enormous body of work that is considered among the most influential and unique of the 20th century. Erté—Romain de Tirtoff—was born in Russia in 1892, and died at age 97 in 1990.

24. DECO ARCHITECTURE All this thinkin’ is giving me the winds

25. DECO GRAPHICS

26. DECO JEWELRY Pins and Broaches Earrings

27. DECO FURNITURE Chest Of Drawers Chairs

28. DECO FURNITURE

29. DECO FONTS

30. DECO CLIP ART

31. IMPORTANT TO KNOW... As the force of the 1920’s depression also reached all walks of life, posters became a costlybut well known prestige item which drew attention to a product. Many well known artists were not making money selling their work, so they turned to creating posters for companies during these lean financial times, thus reaching a wider audience because of their notoriety. This is a first form of celebrity endorsements. As a means of working through the depression, many designers mastered the technique of presenting a sales message with an immediate urgency. New designs featuring repetition of a theme or a slogan became very profitable and useful. It was during the depression that ingenuity gave birth to the modern commercial artists and ad agencies as we know them today.

32. QUESTIONS? COMMENTS? You’ll Need To Know - What are some Art Deco characteristics? Bold outlines, geometric & zigzag forms, and the use of new materials (plastics )with sculpted, sleek metals. - What Did Deco Style influence? Design, Architecture and photography around the world - What are some different examples of Deco Design you can easily see in your community? Architecture, jewelry, commercial artwork, furniture, graphics, clothing - What event gave rise to the modern commercial art studios? The Great Depression