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CITY OF CAPE TOWN Draft Events Policy

CITY OF CAPE TOWN Draft Events Policy. 9 May 2013. Agenda. Events and the City. IDP strategic objective. Strong track record and global brand in events Events destination of choice Improve business perceptions Fine-tune permitting of Events Event platform to catalyse

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CITY OF CAPE TOWN Draft Events Policy

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  1. CITY OF CAPE TOWN DraftEvents Policy 9 May 2013

  2. Agenda

  3. Events and the City • IDP strategic objective. • Strong track record and global brand in events • Events destination of choice • Improve business perceptions • Fine-tune permitting of Events • Event platform to catalyse • Economic growth, • Job creation, • Social inclusivity and • Environmental goals.

  4. Strategy into ActionVarious tools to implement

  5. Desired Outcomes The Events Policy aims to: • Create mutually beneficial outcomes for Cape Town residents, businesses and visitors • Guide the City in managing event related activities in an efficient and effective manner • Create an enabling mechanism for new approaches to event initiatives • Create stability in the events Calendar and hosting great events

  6. IDP Alignment 1 Cape Town according to the IDP Mandate 2 3 4 5

  7. Purpose of the Policy • Alignment to: • the new Directorate: TEAM • The IDP • Sports and Recreation Act • Promote collaboration & cooperation between internal & external stakeholders • Defines how the City will work

  8. This policy applies to • Events where City services are required • Events where city certification is required • Cultural, Business and Sporting Events of Strategic significance

  9. This policy does not apply to • Workshops organised by City departments • Gatherings, as defined in the Gatherings Act • Private or community function which do not require certification or the services of the City

  10. Policy Directive

  11. Policy Directive

  12. Classification of Events * This classification does not take into consideration SAPS Risk classification, which forms part of the Permitting process

  13. Events Calendar • Single City Calendar, managed by the Events Department ILLUSTRATIVE

  14. Event Support • Application Process • 90 days before the Event • Guidelines available • Types of Partnerships • Sponsor • Host City • Commercial Partnership • Event Organiser • Coordinator or City Services • Enabler Oversight provided by the Portfolio Committee for TEAM

  15. Event Bidding • City may wish to Bid for Events • City will screen for Events and develop a long-term Calendar • Decision making process through Special Events Committee • Responsible Department to budget for the Event in the applicable financial year.

  16. Event Permit Events Permits are required City Events By-Law

  17. Inter-governmental Coordination • An Information sharing forum will be established

  18. Event Activities • The following activities occur at Events as part of the Marketing program: • Hospitality • Ticket Distribution • Guest list and Invitation management • Event Marketing • The following activities may take place in support of events as part of the financial transfer: • Event Services

  19. Role of City Structures

  20. Implementation • Immediate upon approval be Council.

  21. Thank You, Dankie, Enkosi Questions?

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