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RC the Next Generation

RC the Next Generation. RC the Next Generation. Today we’ll discuss your Region’s: Website Facebook page Twitter feed Email marketing campaign QR codes. RC the Next Generation. We’ll also share tips to: Help you work smart, not hard. Help you connect with your community.

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RC the Next Generation

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  1. RC the Next Generation

  2. RC the Next Generation Today we’ll discuss your Region’s: • Website • Facebook page • Twitter feed • Email marketing campaign • QR codes

  3. RC the Next Generation We’ll also share tips to: • Help you work smart, not hard. • Help you connect with your community. • Help you communicate with volunteers and parents in a whole new way. • Keep you and your Region safe. Welcome to the Digital Age! RC - The Next Generation

  4. Your Region’s Website What innovative ideas do you include on your Region’s website?

  5. Your Region’s Website • Your Region’s latest news. • Countdown clocks to big events. • Links to social media. • Highlight your Region’s successes. • Multimedia: photos, videos, etc. • Sponsor promotions. RC - The Next Generation

  6. Your Region and Facebook • Your Region Facebook Page is: • A great way to connect with parents, volunteers and your community. • An additional volunteer recruitment tool. • Also a way to create a wider audience for all your Region’s AYSO events: fundraising, tournaments, etc. RC - The Next Generation

  7. Facebook Tip #1 Set up your Facebook account as a “Business Page” and not a “Personal Profile”: • No “friending”, collecting “likes”. • Special Administrator controls. • Connect with other local business Facebook pages. • Advanced moderation capabilities. • Handy records of “Insights”: How many people are interacting with your page. RC - The Next Generation

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  9. RC - The Next Generation

  10. Facebook Tip #2 Scan with your smart phone for AYSO’s Social Media Guidelines. • Stick with it: • Be responsive. Respond to posts, questions, concerns in 24-48 hrs. • Be consistent. Come up with a posting schedule that works for you and post consistently. • Be aware. You (or the designated moderator) must pay close attention to the page to ensure spam or malicious posts are not lingering. RC - The Next Generation

  11. Facebook Tip #3 • Keep Safety First • Be respectful. If a user violates your “Page Rules” remove the post. Repeated offender? Ban the user. • Be savvy. Edit your settings to ensure that foul language and spam posts will be automatically removed. • Be safe. Abide by Safe Haven’s social media policy. Important: Don’t tag minors or use their full names. RC - The Next Generation

  12. Facebook Tip #4 • Check Your Insights • Discover which posts work best • How many people are “talking about you”? • Find out who “likes” you RC - The Next Generation

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  14. What About Twitter? RC - The Next Generation

  15. Your Region and Twitter • A quick (140 characters or less!) way to connect with families, volunteers and your community. • Perfect for sharing links, timely updates, sponsor promotions and more. • An easy way to connect with the “stars”: famous AYSO alumni, MLS teams, AYSO partners SCORE, Shutterfly and others. RC - The Next Generation

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  17. Twitter Tips • Be a follower: Follow soccer players, local news organizations, related businesses, etc. • Be a linker: In your tweets, link back to your Region Facebook page, Region website and more. • Be Creative: Tweet with your followers about UMNT/UWNT (US Mens/Womens National Team) games, upcoming AYSO events, supporting local sponsors. RC - The Next Generation

  18. Your Region and Email Marketing RC - The Next Generation

  19. eAYSO • Use eAYSO to alert parents how to look up contact information for their child’s team and coach. • Include information on your website on how to fill out the Player Registration Form on eAYSO. • Background checks on volunteers are done immediately when using eSignature. • Use email blasts to contact non-returning players. RC - The Next Generation

  20. The Power of Email Marketing Reach out to your entire AYSO family to notify them of: • Registration dates. • Game cancellations. • AYSO promotions. • Fundraiser opportunities. • Other up-to-date Region news. RC - The Next Generation

  21. Email Marketing Tips • Sign up for an email marketing service and choose a template that works for you. • Tailor your email lists to your email topic. • Sending a Region newsletter? Create a workable send schedule. • Assign a Board position to manage Region newsletters or email blasts. RC - The Next Generation

  22. QR Codes Who knows what this image is? RC - The Next Generation

  23. Did you notice? This information is on the back of your AYSO EXPO Workbook! RC - The Next Generation

  24. QR Codes are Perfect For: • Registration posters and fliers - “Scan here to register your son or daughter today!” • Handouts at a parent or coaches meeting. • Team meetings. • Game schedules. • And so much more! Scan here for more QR Code info and AYSO’s recommended QR Code apps. RC - The Next Generation

  25. AYSO in the Digital Age There’s plenty to choose from, but only use what works for you! RC - The Next Generation

  26. P.S. – Safety First A note to all AYSO volunteers: please remember when logging into any private account online (Shutterfly sites, eAYSO, AYSO Training, bank accounts, etc.) while on Wi-Fi, use only SECURE connections (i.e. a connection that requires a password to access). RC - The Next Generation

  27. AYSO in the Digital Age • When it comes to social media, more is not better. • Delegation is key. • We’re all still learning. • Better safe than sorry. • Have questions? Ask for help: socialmedia@ayso.org. Thank you for representing AYSO in a positive way in this new digital age!

  28. Remember Living in the digital age should not take away from your “personal touch”. Don’t hide behind your computer. RC - The Next Generation

  29. And NOW… A Customer Service Announcement

  30. Customer Service Advice From an Expert “Whatever you do, do it well. Do it so well that when people see you do it they will want to bring others and show them how well you do what you do.” Walt Disney

  31. Great AYSO Soccer Starts with Great Communication • Each player and parent should know • how to reach their Region leadership from • a tool provided for them to reference at home Business Card Magnet Brochure Bookmark Flyer

  32. Each year, the AYSO National Office receives thousands of calls from concerned families who can not reach their local AYSO Region or do not get replies to questions about… …player registration/VIP program …coach, team, practice time, location …volunteer points, referee points …playoff criteria and participation …refunds, uniform returns, next registration

  33. They would rather be communicating with you! Reachable phone and email publicized 800-555-AYSO - region2014@net.net Make sure there is room for messages Website up to date REPLY ASAP

  34. Thanks for all you do! RC - The Next Generation

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