Presented by: Ashley Anderson, Assistant Director for Latino and Hispanic Recruitment

1. Presented by: Ashley Anderson, Assistant Director for Latino and Hispanic Recruitment Kim Stewart-Brinston, Director of Diversity, Access, and Achievement

2. Recruiting Efforts • Fairs and high school visits in Indianapolis, Northwest IN, and Puerto Rico. • Represented IUPUI at college fairs for Latino students and their families in Indianapolis and Chicago and at National Hispanic College fairs throughout the country. • Will attend United States Hispanic Leadership Institute National Conference next month--the largest cross-generational Hispanic conference in the nation. • Students from Project Stepping Stone visited IUPUI’s campus over the summer—gave presentation on IUPUI. • Mapping Education Towards Achievement (META) conference for high school Latino students was held on campus in November. • Will be interviewed for IPS Educational TV Show in Spanish.

3. Resources Provided • Bilingual brochure – 700 last semester • Spanish phone line (274-HABLA) • Average of 1-2 calls in Spanish a week • Admissions web site in Spanish – 1,345 hits since August • http://enroll.iupui.edu/espanol/ • One-on-one meetings with families

4. Numbers of Applicants/Admits • Numbers of Latino FYU applicants compared to previous years: • 571 (Fall 2012) • 522 (Fall 2011) • 510 (Fall 2010) • Numbers of Latino FYU admits compared to previous years: • 298 (Fall 2012) • 254 (Fall 2011) • 133 (Fall 2010) • Latino Transfer student applications: • 41 for Fall 2012 as compared to 41 for Fall 2011 and 32 for Fall 2010 • Admits: 5 for 2012; 5 for 2011; 6 for 2010 • Where students are from (majority from IN, 47 from IL with 25 being from Chicago, 8 from FL, 8 from TX, 7 from CA, 5 from NY) • 16 applicants from Puerto Rico • Up from 3 in Fall 2010 and 10 in Fall 2011 • Numbers of applicants are likely affected due to new law(House Bill 1402 and Senate Bill 590).

5. Campus Visits • Personalized visits, with a focus on high ability, Latino students. • Pushing the Fly In/Drive In Program -- Latino students from different parts of the US are coming for an overnight stay next month. • Group of 9from Puerto Rico (Jan. 19-21). • More students from Puerto Rico visiting next month.

6. E-mail from Puerto Rican Applicant Hi Ashley,I just wanted to thank you for your effort on making the trip happen. I had an amazing time and learned alot of new things about the university. We all had a great time getting to know you, Terri, and the other puertorican students who did an incredible job attending us. Staying in the dorms was an amazing experience and they are great. The staff made an incredible job encouraging us and informing us about the different majors and opportunities. Hope to see you and the others in March and hopefully in August again.Thanks,Katherine

7. New Methods of Reaching Out to Students • Mass e-mails to prospects, applicants, and admits • Personalized messages to target populations. Great success! • Use of social media—Ashley at IUPUI Facebook account • Have only had active account since mid November, but have 67 friends (all Latino students) and have sent and received a total of ~270 messages since then. • Post updates about happenings on campus, important deadlines, photos, and more. • Can be used as a tool to help build sense of community among Latino students even as applicants.

9. Dear Kenya, Hello from Indiana University-Purdue University Indianapolis! My name is Ashley Anderson, and I am the Assistant Director for Latino and Hispanic Recruitment in the Office of Undergraduate Admissions at IUPUI. I am very excited about working with you during this special time in your life! We hope that you will become a part of the more than 30,000 students call IUPUI home. I wanted to make sure you knew that there is still time to apply for the Fall term and to qualify for scholarship consideration. You can apply online at enroll.iupui.edu. Submitting your admissions application by February 1 will ensure you are considered for our admissions scholarships, and you can find more awards that have separate deadlines and applications at www.iupui.edu/~scentral. I will be your main point of contact throughout the admissions application process and am here to answer any questions you or your family have. You can find me on Facebook at Ashley at IUPUI (www.facebook.com/ashleyatiupui), or you can always call me at 317-274-2252 or e-mail me at andersab@iupui.edu. I hope to hear from you or see you on campus very soon! Ashley Ashley Anderson,Assistant Director for Latino and Hispanic Recruitment IUPUI Office of Undergraduate Admissions

10. Ideas for the Future • JagDays for Latino students. • Working with Indiana Latino Higher Education Council to come up with survey regarding impact of new legislation on educational institutions. • Will serve on planning committee for next year’s Indiana Latino Institute Latino college fair. • Nilda Chavez—bilingual recruiter on West Coast hired this past semester.

11. Trends • Many Latino applicants applied late • How can we encourage them to apply earlier next year? • More presentations to students/parents. • Send mailers, e-mails, and Facebook messages encouraging them to apply early. • Ivy Tech

12. Successes • 571 Latino FYU applicants, up from 522 last year. • 298 Latino FYU admits, up from 254 last year. • Lots of traffic on Spanish web site, and calls on Spanish phone line. • Personalized campus visits.