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Generational Differences : How to Translate

Eden in Oz Trainers’ Day Melbourne Aus. Generational Differences : How to Translate. Annimac / Anni Macbeth Futurist Trend Forecaster

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Generational Differences : How to Translate

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  1. Eden in Oz Trainers’ Day Melbourne Aus Generational Differences :How to Translate Annimac / Anni Macbeth Futurist Trend Forecaster www.annimac.com.au

  2. Big Picture of Gen DiffsTwo key factors www.annimac.com.au

  3. Two key factors : Gen Diffs1. Speed 2. Relationships www.annimac.com.au

  4. Two key factors 1. Speed Slogan : Feed your need for speed….. www.annimac.com.au

  5. SpeedYounger means faster www.annimac.com.au

  6. I’m never having kids. I hear they take nine months to download. www.annimac.com.au

  7. Speedfaster • linear • lateral • multiple • depth • immediacy www.annimac.com.au

  8. Two key factors : Gen Diffs 2. Relationships www.annimac.com.au

  9. RelationshipsTwo kinds • 3 D world • Virtual world www.annimac.com.au

  10. RelationshipsYounger prefer • Virtual world • 3 D world www.annimac.com.au

  11. www.annimac.com.au

  12. Aged Care industry : • ageing employee population • large number migrants culture issues • large number ESL communication issues www.annimac.com.au

  13. Big Picture of Gen DiffsSpecifics of Gen Diffs www.annimac.com.au

  14. The Elders 65 + yrs • outside most demographics • your clients • pre IT • traditional values • traditional expectations • resist change www.annimac.com.au

  15. Generational ages approx Baby Boomers 1945 – 60 age 45 – 60 GenerationX1960 – 75 33 - 48 DotComs ( Y ) 1975 – 90 18 - 33 Ferals 1990 – now to 18 Wikipedia : Generation X 1960 – 1980 28 - 48 Generation Y 1980 – 1990 18 - 28 www.annimac.com.au

  16. Baby Boomers 45 - 60 www.annimac.com.au

  17. Baby Boomers45- 60 • Downsizing lives • Empty nesters • Retired or part time work • Male identity from job • Questioning material status www.annimac.com.au

  18. Baby Boomers 45 - 60 : • Sense of community • Seek new safe experiences • Security & Health conscious • Defer to authority • Love / hate change www.annimac.com.au

  19. Baby Boomers 45 - 60 : Need • training continuity • organising • safe familiar experiences • positive group identity www.annimac.com.au

  20. Gen Xer 30-45 BB Clone www.annimac.com.au

  21. Gen X Lifestyle Dog www.annimac.com.au

  22. Generation Xers 30 - 45 • Single Childless • Net Dating • Varied lifestyles • Varied workstyles • SOHO www.annimac.com.au

  23. Generation X 30 - 45 • Risk takers Personal journey • Fast decisions • Materialism assumed • Environmental values • Defer to heroes • Expect & accept change www.annimac.com.au

  24. Generation X30 - 45 Need • choices flexibility • short term results • complete – stand alone • skills oriented • demand quality of experience www.annimac.com.au

  25. DotComs www.annimac.com.au

  26. DotComs 15 – 30 Gen Y • Own path • Temporary pairing • Group socialising • Internet relationships • Wired Immediacy • No home • No single careers www.annimac.com.au

  27. DotComs15 - 30Gen Y • I.d. from activity • Multi channeled Multi actions • Planetary group mission • Temporary deference • Need change Cluetrain Manifesto www.cluetrainmanifesto.com www.annimac.com.au

  28. DotComs15 - 30Gen Y • Passionate – value driven • Team + personal relationships • Short term fast involvement • Multi channel activities www.annimac.com.au

  29. DotComs15 – 30 Gen Y Need • choices w-w-w-h • no spin • very short term - Now ! • flexibility innovation • real positive outcomes www.annimac.com.au

  30. Parallel Universes Young live them. www.annimac.com.au

  31. Ferals www.annimac.com.au

  32. www.annimac.com.au

  33. Future Aged Care worker ? Japanese Robanoid 2006 www.annimac.com.au

  34. Ferals 0 - 15 • Wild Child • No limits No boundaries • Planetary mission : to create sustainable world • Wired • Parallel universes • Unlimited mind channels • Intuitive & telepathic www.annimac.com.au

  35. Ferals to 15 • Future jobs unimportant • Non consumers • Global i.d. from self values • No deference • Respect only when useful • Live change & ignore barriers www.annimac.com.au

  36. Ferals to 15 Need Virtual • options for learning • short & fast everything • less bureaucracy • more group power • individual responsibility www.annimac.com.au

  37. Ferals www.annimac.com.au

  38. Facing the future in Aged Care : www.annimac.com.au

  39. thank youwww. annimac.com.au www.annimac.com.au

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