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Medical Memory Systems. MMS. 1. 12/8/2003. Medical Memory Systems. Project Manager Jeff McCreary. Resources/Marketing EMR/WBS Richard Strosahl. Web Designer/Budgeting Software WBS Daniel Anderson. Funding/Prototyping Research Plan Megan Babb. Timeline/Logistics WBS Rabia Haq.

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medical memory systems1
Medical Memory Systems

Project Manager

Jeff McCreary

Resources/Marketing

EMR/WBS

Richard Strosahl

Web Designer/Budgeting

Software WBS

Daniel Anderson

Funding/Prototyping

Research Plan

Megan Babb

Timeline/Logistics

WBS

Rabia Haq

Support Stats/

Risk Analysis

Chris Fronda

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Medical Memory Systems

Preview

  • Communication breakdowns in the Healthcare Industry
  • Developed solution
    • Technical Innovations
    • Market Plan and Analysis
    • Evaluation Plan
    • Project Management Plan
    • Resource, Staffing, Schedule and Budget
    • Cost and Profit
    • Funding

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Medical Memory Systems

The Institute of Medicine (IOM) concludes that 44,000 to 98,000 patients annually die from systematic medical errors, caused by “miscommunication or a breakdown in workflow”, which resulted in patients being given the “wrong treatment or no treatment at all”.

Article by Greg Gillespie, Managing Editor of Health Data Management .com

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Medical Memory Systems

Diagnostic Radiology

Clinical Physician

Surgeon

Dr. Bennett, Staff Radiologist with Medical Center Radiologist (MCR)

Lori Prowant RT(R), Director of Maryview Medical Center Radiology

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Medical Memory Systems

Problem Statement

Current means of accessing medical information are too slow, inadequate, or outdated to meet the demands for inter-facility communications.

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Medical Memory Systems

Goals

  • Save Time
    • Reduced time in tracking down history
  • Save Money
    • Decrease number of procedures done in error
  • Save Lives
    • More complete medical history
    • Increase quality of service

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Medical Memory Systems

Current Methodology

  • Verbal
    • Inaccurate
  • Written
    • Illegible
  • Electronic – Current Methods
    • Not practical
    • Not cost effective

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Medical Memory Systems

Diagnostic Radiology

MMD

Clinical Physician

Surgeon

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Medical Memory Systems
  • Our Solution
    • MMD

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Medical Memory Systems
  • Small
  • Durable
  • Light weight
  • Non volatile

Memory Button by MacSema

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Medical Memory Systems

Modem

EMR Server

Backup Copy to Printer

Validation Upload Download

Internet

System Validation

Validation Server

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Medical Memory Systems

Important Medical Information

  • Allergies
  • Current medications
  • Laboratory results
  • Recent surgery finding
  • History and physical

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Medical Memory Systems

Connectivity

  • Integration – HL7 (Health Level Seven)
    • EMR Communication Standard
  • Our software data structure will be governed by XML.
  • Dataflow
    • Data written in XML format
    • Encryption mechanism
    • To MacSema interface
    • To memory device

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Medical Memory Systems

Quality Attributes

  • Easily updated
  • Accurate
  • Secure
  • Durable
  • Inexpensive
  • Wearable

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Medical Memory Systems

Customers

  • Initial Market
    • Hampton Roads, Washington DC, Raleigh Durham Research Triangle
  • Clinical Physicians
    • Over 3,000 physicians in Hampton Roads
    • Over 15,000 in Initial Market
  • Patients
    • Initial Market Population – 7.5 Million *
    • Elderly Population – 750,000 (10%) **

*Hampton Roads: Demographics (Census 2000) **http://www.hreda.com/pdfs/Data_for_web_site/Demographics_2000.pdf

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Medical Memory Systems

The Elderly

  • Increased amount of medical history
  • Decrease memory
  • Decrease comprehension
  • Two to four times more likely for medical injury

Local Market

  • Hampton Roads
    • Bon Secour’s
    • Sentara Lee

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Medical Memory Systems

Number of Physicians using

Some form of EMR

http://www.stanford.edu/~topham/market.htm

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Medical Memory Systems

In 3 years…

Frost and Sullivan\'s technology survey

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Medical Memory Systems

Clinic

Clinic

Clinic

Hospital

Evaluation Strategy

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Medical Memory Systems

Evaluation Phase

  • Durability
  • Functionality
  • Frequency
  • Usability
  • Impact

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Medical Memory Systems

Marketing

  • Medical Facilities
    • Medical Representatives
    • Proof of effectiveness
    • Conventions and Seminars
  • General Public
    • Standard forms of Advertisement
    • Educational Material
    • Medical Advise

General Goal – Name Recognition

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Medical Memory Systems

Project Management Plan

  • Management Plan
  • Work Breakdown Structure
  • Project Manager Responsibilities
    • Schedule
    • Budget
    • Quality Control
  • Risk

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Medical Memory Systems

High Level Concerns

  • HIPAA
    • Record Activity
      • Audit’s
    • Encryption
      • Protect patient’s health information (PHI)
    • System Validation
      • Appropriate user’s

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Medical Memory Systems

Risk

  • Developing Customer Base
    • Level – High
    • Resolution – Aggressive Marketing
  • Inconsistent Use
    • Level – High
    • Resolution – Patient Education and Ease-of-use
  • Pricing
    • Level – Medium
    • Resolution – Aggressive Marketing leads to bulk sales and purchasing
  • Competing Products
    • Level – Medium
    • Resolution – Pratical and unique product line
  • Training
    • Level – Low
    • Resolution - Ease-of-use and Tutorials

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Medical Memory Systems

Additional Personnel

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Medical Memory Systems

  • Total Cost for Phase I and II - $609760

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Medical Memory Systems

MMD Cost

  • Less than $50 for 8 MB
  • 20$ to $60 range for jewelry casing

Full EMR Installments - $12,000

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Medical Memory Systems
  • Profitability
    • Licensing - $2500 (3 physicians)
    • Annual fee - $500
      • System support
      • Validation services
    • Goals
      • Phase I and II total - $609,760
      • Breakeven target - $900,000 (breakeven target)
    • 3 Metropolitan’s - Populations
      • Hampton Road’s
      • Washington DC
      • Raleigh Durham Research Triangle

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Medical Memory Systems
  • Total population – 7.5 million people
  • 200 doctors to 100,000 people in metropolitan area’s*
    • Total physicians – 15,000
    • Average licensing fee per physician - $833
    • To reach break-even target of $900,000
      • 1081 single licenses (360 3-user license)
      • Capture 7.2% of market
      • Does not include annual support fee

*www.bna.com

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Medical Memory Systems

MMD profits

  • 7.2% of population – 540,000 people
  • 10% of that – 54,000 (represents elderly population)
  • 10% profit margin - $5 per unit sold
  • .7% of patient market yields - $270,000

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Medical Memory Systems

Funding

  • SBIR
    • Year 1 – $359,229.79
    • Year 2 – $250,530.40

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Medical Memory Systems

Conclusion

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Medical Memory Systems

References

Article by Greg Gillespie, Managing Editor of Health Data Management .com

Interviews with:

  • Dr. Bennett, Staff Radiologist with Medical Center Radiologist (MCR)
    • MCR provides radiologist for Sentara and Bon Secour’s of Hampton Roads facilities
  • Lori Prowant RT (R), Director of Maryview Medical Center Radiology
  • Hampton Roads: Demographics (Census 2000)
  • http://www.hreda.com/pdfs/Data_for_web_site/Demographics_2000.pdf
  • http://www.stanford.edu/~topham/market.htm
  • www.bna.com

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Medical Memory Systems

Solution Characteristics

  • Complete and Historically up-to-date
  • Easily accessible to appropriate medical organizations
  • Information obtained from reliable sources
  • Reliable physical components
  • Cost effective
  • Portable

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Medical Memory Systems

Out of 180,000 annual deaths from medical injury

Due to

Preventable

Medical Injury

124,000 Death’s

(69%)

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Medical Memory Systems

Annual cost due to medical injury- $200 Billion

Due to

Preventable

Medical Injury

$138 Billion

(69%)

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Medical Memory Systems

EMR Expenditures

in million’s

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