1 / 18

The NET: Branding VR as a National Resource for Business

The NET: Branding VR as a National Resource for Business. Kathy West-Evans, Director of Business Relations The National Employment Team @ CSAVR Harley Engelman, Marketing Consultant KAT Communications John P. Evans, Employer Relations Manager DVR – State of Washington.

tarala
Download Presentation

The NET: Branding VR as a National Resource for Business

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The NET: Branding VR as a National Resource for Business Kathy West-Evans, Director of Business Relations The National Employment Team @ CSAVR Harley Engelman, Marketing Consultant KAT Communications John P. Evans, Employer Relations Manager DVR – State of Washington

  2. Branding delivers your message to your customer. It confirms credibility and creates user loyalty.” Branding National Employment Conference

  3. It is based on the needs and wants of your customer and is integrated at every point of public contact.” Branding National Employment Conference

  4. In a lot of ways, people don't buy products anymore -- they buy your business’s story.” Joanna Lord National Employment Conference

  5. Gives you a competitive advantage • Quantifies who you are, what you are and what you are capable of doing • It is your promise to your customer • Must be applied consistently across your network • Sets you apart from your competition Branding: A Strategic Tool National Employment Conference

  6. Define • Promote • Deliver • Protect Branding Basics National Employment Conference

  7. Branding impacts your marketing strategy. • What needs to be done; • How to do it; and • Action steps for implementation. Branding and Marketing National Employment Conference

  8. External – Customer • Internal – Your Team and Strategies • Short and Long Term Goals Marketing Strategy National Employment Conference

  9. One Company • National in scope • Easy to access • Build Relationships • Build Trust • Consistent and Coordinated • Deliverability • Sustainability • Talent and business focused services Branding the NET: What did we learn from our business customers? National Employment Conference

  10. 80 Agencies • Operated at the state level but joined by leadership through CSAVR • Commitment to a dual customer approach • Business driven strategy • Single point of contact • VR partners: VA, AIR and community agencies • NET Protocol: our commitment to our customers and each other The NET: Infrastructure National Employment Conference

  11. Delivering Talent, Support and Solutions National Employment Conference

  12. Pre-Employment • Internships • Business based training • On the job training • HR/Staffing- Talent Acquisition • Recruitment & Promotion • Benefits & Compensation • Retention Supports • Employee Advisory Services • Accommodations • Work Site Assessment • Assistive Technology • Staff Training • Disability Awareness • ADA/Employment Laws • Diversity Programs • Customer Service • Universal Design • Contracts • Facilities • Programs/Services • Assistive Technology • Information Technology • Financial Supports • Tax credits/deductions • WOTC • Barrier Removal • Legal & Compliance • EEOC/Affirmative Action • Labor Relations • Policy Development • Risk Management • Product Development • Marketing & Outreach The NET: Business ServicesDefined by Business Customers

  13. Business Needs • The infrastructure • The talent • The services • The logo and identity • Customers • Effective Models • Building the brand Branding the NETWhere are we? National Employment Conference

  14. Alaska - http://www.labor.state.ak.us/dvr/home.htm • California - http://www.rehab.cahwnet.gov/ • Delaware -http://www.delawareworks.com/dvr/welcome.shtml • Florida - http://www.rehabworks.org/ • Georgia - http://www.vocrehabga.org/ • Iowa(G) - http://www.ivrs.iowa.gov/ • Iowa (B) - http://www.blind.state.ia.us/ Where are we? A look from the outside National Employment Conference

  15. North Dakota - http://www.nd.gov/dhs/dvr/index.html • Ohio - http://www.rsc.ohio.gov/ • Vermont - http://vocrehab.vermont.gov/ • Virginia -http://www.vadrs.org/ • West Virginia - http://www.wvdrs.org/ • Wisconsin - http://dwd.wisconsin.gov/dvr Where are we?A look from the outside National Employment Conference

  16. Our Challenges • Our Opportunities The NET: Building ourNational Brand National Employment Conference

  17. TAP: Talent Acquisition Portal • North Dakota A Partner in the NET • Region 4 The NET Southeast • What are our next steps ? What are we branding? Next Steps National Employment Conference

  18. Kathy West-Evans, Director of Business Relations The National Employment Team @ CSAVR Kwest-evans@rehabnetwork.org Harley Engelman, Marketing Consultant KAT Communications Harley@katcommunications.com  John P. Evans, Employer Relations Manager DVR – State of Washington John.Evans@dshs.wa.gov Contact Information National Employment Conference

More Related