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Digitale medier: formidling og design

Digitale medier: formidling og design. 1. marts 2007 Kvalitativ metode. Qualitative interviews. Two types: Semistructured interviews with single respondent (depth interviews) Semistructured interview with a group of respondents (focus group) Other methods:

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Digitale medier: formidling og design

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  1. Digitale medier: formidling og design 1. marts 2007 Kvalitativ metode

  2. Qualitative interviews • Two types: • Semistructured interviews with single respondent (depth interviews) • Semistructured interview with a group of respondents (focus group) • Other methods: • Survey (usually considered quantitative) • Participant observation

  3. Objectives • Overall: • Understanding different perspectives on a social reality • Specifically: • Providing ’thick description’ • Develop concepts • Testing expectations and hypotheses • Combinations with other methods

  4. Preparations • Develop theoretical or conceptual framework or • Work within the framework of Grounded Theory

  5. Two questions Da: Interviewguide • What to ask: topic guide • read the literature • reconnaissance of the field • discussions with experienced colleagues • creative thinking • Whom to talk to • how to select (not sample) respondents • the objective is to maximize the opportunity to understand the different positions taken by members of this social milieu

  6. How many interviews? • It depends… • However, each researcher can handle a maximum of 15-25 individual interviews or 6-8 focus groups per phase (and multiple phases are rare for practical reasons) • 3-4 interviews or one focus group are usually required to say anything meaningful at all • Most researchers would probably consider it reasonable to stop when interviews no longer generate new opinions

  7. Depth interview • Dyadic interaction • Role of interviewer: to put the interviewee at ease and establish rapport • Result: Personal worldview of interviewee explored in detail

  8. Depth interview method • 1-1½ hours • Carefully prepared topic guide (da: interviewguide) • Intro • Purpose • Thanks • Permission to record • First questions straightforward, interesting, unthreatening • End on a positive note

  9. Analysis • Transscription • Partial transscription may be acceptable in student papers • Transscription guide in Danish • Marking and highlighting • Matrix may help • CAQDAS

  10. Focus group • Development of shared identity • Role of interviewer: catalyst for social interaction • Result: • Synergy (group is more than the sum of its parts) • Group process exposed (opinion change; opinion leadership) • Emotional involvement

  11. Focus group method • Typical focus group stages in 90 minute session • Forming • Storming • Norming • Performing (15-45 minutes) • Mourning

  12. Stimulation materials • Free association • Picture/issue sorting • Role playing

  13. Steps in qualitative interviewing • Prepare the topic guide • Select the method of interviewing: individual, group or a combination • Design a strategy for the selection of respondents • Conduct the interviews • Transscribe the interviews • Analyse the text corpus

  14. Kvales syv stadier • Tematisering • Design • Interview • Transskribering • Analyse • Verificering • Rapportering Kvale, S. (1997). InterView. En introduktion til det kvalitative forskningsinterview (B. Nake, Trans. 2. udgave). København: Hans Reitzels Forlag. Original Publication: 1994, ISBN: 8741228162. S. 95.

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