Business analysis
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Business Analysis. Types of Business Analysis Credit Analysis Equity Analysis Business Environment and strategy Analysis Financial Analysis Prospective Analysis Valuation. Business Analysis

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Business Analysis

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Business analysis

Business Analysis

Types of Business Analysis

Credit Analysis

Equity Analysis

Business Environment and strategy Analysis

Financial Analysis

Prospective Analysis


Roadmap to financial analysis

Business Analysis

Business Environment Analysis – Company’s economic & industry circumstances, SWOT Analysis , industry analysis

Business strategy Analysis – Company’s business decisions leading to a competitive advantage, its product mix, cost structure

Company profile and significant events

Company shareholding pattern

Roadmap to Financial Analysis

Business analysis

Company Analysis

Financial performance



Asset Utilisation

Cash flows

Working capital Management

Stock performance

Ratio analysis


Business analysis

A. Short term solvency

  • Current ratio

  • Liquid ratio

  • Absolute liquid ratio

  • Cash ratio

  • Cash burn ratio

Business analysis

B. Long term solvency

  • Long term debt to equity

  • Total debt to equity

  • Total debt to total capital ratio

  • Fixed assets to equity capital ratio

  • Net tangible assets to long debt

  • Financial leverage

  • Interest coverage

  • Cash interest coverage

  • Debt service coverage

  • Cashflow adequacy

Business analysis

C. Profitability

I.Overall profitability – Net Profit / Total invts

IIComponents of profitability – Net profit / Sales / total investments

III. Gross margin / Operating ratio / Net margin / Working capital T.o / Fixed Assets T.o

Iv. Expenses / T.o , CA / CL /T.o

Business analysis


  • Capital employed =

    Equity shareholders funds + Preference share capital + Long term borrowed funds

  • Net worth = Equity shareholders funds +/- Deferred tax

    = Equity share capital + Reserves & surplus – Miscellaneous Expenditure not written off + Deferred tax

    Turnover = Sales

Business analysis

ROI ratios

1. ROI = NP before tax and interest

Total capital employed

This ratio indicates the return earned by the company on its total investment. This is very important to shareholders and other stake holders as it is the ultimate measure of the company’s overall performance. This ratio when compared with industry average gives an indication about the financial performance of the company.

2. RONW = PAT – Preference dividend * 100

Net worth ( ESHs Fund )

This ratio indicates the return earned by equity shareholders. High ratio means high dividend , better growth prospects and high valuation in capital market.

Business analysis

3. EPS = PAT – Preference dividend

Number of equity shares

This ratio gives the return earned on each share. It is an important measure of profitability for the investors. This ratio is the basis for valuation of companies in the event of mergers etc, strategic investments by owners. Higher ratio shows company in a positive light. Higher ratio indicates higher returns

Business analysis

Comparative Standards / Benchmarking

  • Industry leader

  • Industry average

  • WACC

  • Cost of borrowings

    Influencing factors

  • Sales

  • Cost economies

  • Optimum capital structure

Business analysis

Structural ratios / Gearing ratios / Long term solvency ratios

1. Debt equity ratio = Long termDebt

Total net worth ( ESHs Funds + PC )

This ratio helps in assessing whether the company is relying on own funds or borrowed funds. Higher the debt more fixed liabilities by way of interest. FI s generally look for a D/E of 1.5 :1 while financing projects. This ratio also indicates whether the company has a optimum capital structure to improve the returns available to equity shareholders.

2. Debt service coverage ratio = NPBIT

Interest + Loan repayment

This ratio indicates the profits available to service the debts. This ratio is very important for lenders. Higher the ratio higher is the ability of the company to finance the debt and less risk of default.

3. Interest coverage ratio = NPBIT


Business analysis

Comparative Standards / Benchmarking

  • Industry average

  • NAV of industry leader / laggard

  • Institutional norms

  • Growth / Decline over the previous years

    Influencing factors

  • ROI & EPS

  • Dividend policy

Business analysis

Liquidity ratios

1. Current ratio = Current Assets, loans & Advances

Current liabilities & Provisions

2. Quick ratio =

Current Assets, loans & Adv – inventories – prepaid Exp

Current liabilities & Provisions– Bank overdraft

These 2 ratios helps in analyzing the current assets and current liabilities of the company and its ability to discharge its day to day obligations Quick ratio is more realistic. It indicates the extent to which the company has current assets to meet its current liabilities. Higher the ratio higher is the solvency level of the company and less risk of default.

Business analysis

Comparative Standards / Benchmarking

  • Institutional norms

  • Effective asset utilisation

  • Cost economies

  • Proportion of non cash charges in expense structure

    Influencing factors

  • Proper asset liability management

  • Credit period availed and credit period allowed

  • Inventory management / Supply chain management/ level of obsolescence

  • Business analysis

    Efficiency ratios

    1.Fixed assets turnover ratio = Net sales

    Net block of fixed assets

    Fixed assets are income generating assets for any company. This ratio indicates the efficiency with which the fixed assets are used to generate revenue. Higher the ratio better is the utilization of assets for generating sales.

    2. Net worth turnover ratio = Net sales

    Net worth

    This ratio indicates the overall financial and operational efficiency of the company

    It is an indication about the optimum capital structure and production efficiencies of the company.

    Business analysis

    3. Debtors Turnover ratio = Net Sales

    Avg. Debtors

    This ratio indicates the number of times the debtors are converted into cash.

    4. Average debt collection period =

    Avg. Debtors * 360 days


    Business analysis

    5.Inventory Turnover ratio = COGS

    Avg. inventories

    This ratio shows the number of times a company’s inventory is turned into sales.

    6. Avg. Inventory holding period =

    Avg inventories * 360


    Business analysis

    Comparative Standards / Benchmarking

    • Industry average

    • Industry leader

    • Trend over a period of time

      Influencing factors

    • Production efficiencies

    • Investment in relevant technologies

    • Price and quality of products

    Business analysis

    Profitability ratios

    1.GP ratio = GP*100


    2. Net profit ratio = PAT * 100 Sales

    These ratios study the profitability in relation to sales. It helps to assess the business performance starting from Gross Profit. Multi level profitability ratios helps to understand the levels at which there is pressure on margin ( profit )

    Business analysis

    Comparative Standards / Benchmarking

    • Trend over a period of time

    • Industry average

    • Industry leader / laggard

    • WACC

      Influencing factors

    • Qualitative and quantitative growth in sales

    • Age of fixed assets ( depn )

    • Cost of borrowing

    • Efficient tax planning

    Business analysis

    Valuation ratios

    1. P/E ratio = Market price of equity share


    This ratio is the most popular ratio for valuation of a company by the investors. This ratio indicates market confidence in the company and its future prospects.

    2. Book value per share ( Net Asset Value ) =

    Net worth

    No. of equity shares

    This ratio measure the net worth per equity share. This ratio indicates the efficiency of the company’s management in building up reserves and its prudent financial practices.

    Business analysis

    Comparative Standards / Benchmarking

    • Industry average

    • Leaders & laggards in industry

    • Trend over a period of time

      Influencing factors

    • Dividend policy

    • Size of the company

    • Market conditions

    • NAV

    Business analysis

    Analysts should take the following precautions

    • Analysis of trends over a long period of time

    • Interpretation of observation against industry bench mark

    • Analysis of core ratios only

    • Inter firm comparison for variations in accounting policies

    • In case of conglomerates comparative performance of different lines of business

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