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Business Analysis

Business Analysis . An Overview of Business Decision Making. Decision Making Process. INTELLIGENCE. Fact Finding Problem/Opportunity Sensing Analysis/Exploration. Formulation of Solutions Generation of Alternatives Modeling/Simulation. DESIGN. Alternative Selection Goal Maximization

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Business Analysis

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  1. Business Analysis An Overview of Business Decision Making

  2. Decision Making Process INTELLIGENCE • Fact Finding • Problem/Opportunity Sensing • Analysis/Exploration • Formulation of Solutions • Generation of Alternatives • Modeling/Simulation DESIGN • Alternative Selection • Goal Maximization • Decision Making • Implementation CHOICE

  3. DATABASED MODELBASED KNOWLEDGEBASED Decision Environment UNCERTAINTY COMPLEXITY EQUIVOCALITY • Facts not known • Gather Information • Fact Finding /.Analysis • Too many facts • Generate Information • Simulation/Synthesis • Facts not Clear • Interpret Information • Application of Expertise

  4. Data Base Decision Support Systems Model Base Knowledge Base User Interface

  5. STRATEGIC TACTICAL OPERATIONAL Types and Levels of Decisions DECISION SUPPORT UNSTRUCTURED MANAGEMENT INFORMATION STRUCTURED TRANSACTION PROCESSING

  6. Customers SCM Applications ERP Applications Business Intelligence Strategic Apps. Tactical Apps. Enterprise Wide Decision Making Suppliers CRM Applications Resources People/Money Capacity Planning Material Flow Customer acquisition Pricing Promotion Customer retention Loyalty programs

  7. Analytical Methods • Quantitative Methods • Mathematical / Algebraic / Calculus Methods • Statistical Modeling and Analysis • Management Science / Operations Research Techniques • Accounting / Financial Modeling • Qualitative Methods • Nominal Group Techniques • Heuristic Based Methods • Expert Systems / AI

  8. Modeling Process Objective Hierarchies Measures/ Variables Model Relationships Evaluate / Build DSS Control (Dashboards)

  9. Course Outline • Basic DSS - Spreadsheet Models • Descriptive Analysis of Data • Forecasting • Simulation, Optimization • DSS Revisited

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