GET MORE FROM YOUR TIME AND TALENT

1. GET MORE FROM YOUR TIME AND TALENT Presented by the Baltimore Chapter of the American Marketing Association

2. Thank You to Our Sponsors….

3. In Kind Sponsors

4. How GoToWebinar Works • All listeners are automatically muted • If you have a question, type it in the questions area of your control panel

5. Welcome to the AMA Baltimore Volunteer Opportunity Webinar! GET MORE FROM YOUR TIME AND TALENT by Giving What You’ve Got

6. Agenda

7. Meet the Presenter Rob Macdonald Past-President 2011 - 2012 Rob Macdonald is a B2B communications strategist and writer. His firm, Thought Leaders Marketing, positions CEOs as thought leaders within target markets.As a creative revenue generator, communications strategist and writer with 15 years experience attracting and cultivating leads online, Rob specializes in getting to the heart of the story. He is past president of the American Marketing Association, Baltimore. His award-winning column appears in the Baltimore Business Journal. Let's Connect!www.linkedin.com/in/robroymacdonaldwww.facebook.com/robroy.macdonaldwww.twitter.com/robmacdonald

8. About the American Marketing AssociationAMA.org

9. About AMA Baltimore

10. About AMA Baltimore • More education • More inspiration • More networking opportunities • More sponsorship participation • More awards & sponsorships • More members

11. AMA Baltimore2013-2014 Board Barnaby Wickham – President Keith Michel – Past President/Mentoring Mira Davis-Kelly – Secretary Bob Incorvati – VP, CPA/Treasurer Dov Hoffman – VP, Collegiate Relations Erika Milenkovic – VP, Communications Colleen McKenna – VP, Programming Open – VP, Membership Luke Harlan – VP, Sponsorships

12. President Barnaby Wickham Director of Marketing, MET Laboratories, Inc. bwickham@amabaltimore.org

13. Immediate Past President Keith Michel Marketing Manager, Walden University 410-967-9314 kmichel@amabaltimore.org

14. Secretary Mira Davis-Kelly Marketing Manager, Observation Baltimore 410-332-0400 mkelly@amabaltimore.org

15. VP Finance Robert Incorvati Principal, R Incorvati & Co rincorvati@amabaltimore.org

16. VP Collegiate Dov Hoffman Marketing Associate, Right Source Marketing 410-504-7262 dov@amabaltimore.org

17. VP Communications Erika Milenkovic Resource Development Specialist, Maryland New Directions 410-230-0630 emilenkovic@amabaltimore.org

18. VP Programming Colleen McKenna CEO, Intero Advisory 410-458-6960 cmckenna@amabaltimore.org

19. VP Sponsorship  Luke Harlan CEO, Harlan Marketing Solutions 410-357-6130 lharlan@amabaltimore.org

20. VOLUNTEERING:What’s in it for you? • Furthering your career development • Networking with other marketing pros • Developing leadership skills • Making important contacts • Being a part of decision-making • Building your resume and reputation • Being recognized at AMA events • Attending volunteer appreciation events • Being eligible for Volunteer of the Month

22. Communications Committee • Immediate openings: • Facebook manager • LinkedIn manager • Press release manager • Jobs page manager

23. Programming Committee • Immediate openings: • Marketing Excellence Awards Manager

24. Membership Committee • Immediate openings: • Vice President

25. Collegiate Relations Committee

26. Sponsorship Committee

29. How can you get involved immediately? AM Breakfast events October features T. Rowe Price VP Kristin Seeberger November features Voice of the Customer session with Sharon Nevins PM Evening events October features Affiliate Marketing Expert Geno Prussakov November features Baltimore marketing executive Dave Mahoney Two Special Interest Groups: Content Marketing & Professional Services Marketing – contact Colleen McKenna 30th Annual Marketing Excellence Awards in January featuring Ron Shapiro Marketing Book Club – contact Mira Davis-Kelly

30. Take the next step! For more information about volunteering, please contact: Barnaby Wickham President, AMA Baltimore bwickham@amabaltimore.org

31. Engage with us in person or online… amabaltimore.org twitter.com/amabaltimore (#amabaltimore) facebook.com/amabaltimore

32. Thank You!

33. Barnaby Wickham’s Bio • Barnaby Wickham is the Director of Marketing for MET Laboratories, a leading independent product testing lab with operations in North America, Asia and Europe.  • Barnaby has over 15 years of experience in engineering, operations, and management, with the past 9 years devoted to the practice of marketing of technical products and services. •  Barnaby has an MBA from the University of Maryland Robert H. Smith School of Business.

34. Dov Hoffman’s Bio • Dov Hoffman, utilizes his experience in digital marketing to serve as Marketing Coordinator for Right Source Marketing, a strategic marketing consulting firm that helps companies create and implement content-driven, digital-focused initiatives designed to fuel business growth. Dov graduated from the College of Business and Economics at Towson University in 2010 while pursuing a double major in e-Business and Marketing. • Dov has been an active member of AMA Baltimore since April 2008, serving as Student Liaison during his collegiate career and received special board recognition in 2009-2010 as Volunteer of the Year. Dov recently completed his third year as VP of Membership supporting the Chapter's strategic and tactical initiatives. Under his direction the Chapter earned a Membership Special Merit Award for 80% member satisfaction rating and an 18% increase in total membership in 2010-2011. Dov is currently serving as VP of Collegiate Relations focused on developing the relationships with local colleges and universities while building a stronger marketing community in the Greater Baltimore area between the students and marketing professionals.

35. Luke Harlan’s Bio • Marketing Strategist ★ Internet Marketing Consultant ★ Speaker ★ Author ★ Online Marketing Solutions Provider • Luke Harlan is a well respected Marketing Strategist, thought provoking Author, engaging Speaker and savvy Online Marketer who blends creativity and humor to deliver his expert industry insights and effective business building solutions.

36. Keith Michel’s Bio • Keith Michel is the Marketing Manager for Walden University offering accredited online degrees.  Keith has over 20 years of experience in marketing with an expertise in brand management, lead generation and development, creating effective positioning, promotions and marketing campaigns that get results. 

37. Erika Milenkovic’s Bio • Erika is the Resource Development Specialist at Maryland New Directions (MND), a nonprofit dedicated to helping struggling job-seekers find employment. She manages the organization’s marketing and fundraising efforts to raise support for its programs. When she is not at MND, Erika participates in creative and collaborative opportunities in the region. She currently serves as the Vice President of Communications for the Baltimore Chapter of the American Marketing Association and is also an exhibiting fine artist.

38. Mira Davis-Kelly’s Bio • Mira is a seasoned market researcher currently working as part of the Observation Baltimore Management team. A trained researcher, her strengths include strategic project management skills, as well as strong analytical and project management experience. Mira's spirited approach to research and expertise are appreciated by clients and colleagues, as is her genuine interest in successful outcomes. She holds a BEd in education from York University and a BA in psychology from Queens University, both universities are located in Ontario Canada. Mira's unique and extensive background in market research and operations bring an intelligent approach to all projects conducted at Observation Baltimore.

39. Colleen McKenna’s Bio • Colleen McKenna, principal of Intero Advisory, LLC, connects professionals and businesses to insight, opportunities and talent. Teaching and coaching business professionals and their company on ways to effectively build their personal and professional brand through LinkedIn. Colleen’s personal mission is to teach and empower others to empower themselves. • Colleen McKenna has been an active LinkedIn member since 2006 and has woven this online professional social network into her sales strategy with measurable results. Since launching her business Colleen has coached and trained over 3000 professionals on how to use LinkedIn to further their professional brand and goals. In 2012, Intero Advisory became a LinkedIn Affiliate Partner, one of 50 in the country. As an Affiliate Partner, Intero Advisory offers the suite of LinkedIn Corporate Recruiting Solutions to clients. • Colleen McKenna earned her M.A. in Publication Design from the University of Baltimore and a B.S. in Mass Communication from Towson University.