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Success! Gay and bisexual men support condom use Jeffery Adams PhD SHORE & Whariki Research Centre Stephen Neville RN PhD School of Nursing. Can gay and bisexual men be supported and influenced to use condoms for anal sex? Evaluation of the NZAF’s Get it On! social marketing program

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Success gay and bisexual men support condom use jeffery adams phd

Success!

Gay and bisexual men support condom use

Jeffery Adams PhD

SHORE & Whariki Research Centre

Stephen NevilleRN PhD

School of Nursing


Success gay and bisexual men support condom use jeffery adams phd

Can gay and bisexual men be supported and influenced to use condoms for anal sex?

Evaluation of the NZAF’s Get it On! social marketing program

Views on condom use among gay and bisexual men who do not consistently use condoms

Key issue


Success gay and bisexual men support condom use jeffery adams phd

INSERT LOGIC MODEL

Logic model & evaluation questions


Success gay and bisexual men support condom use jeffery adams phd

Evaluation specific methodology (Scriven / Davidson)

Criteria of merit

Standards

Measure performance

Judgment of merit

Survey data – 960

369 – face to face @ gay & lesbian fair

571 – online

Evaluation design


Success gay and bisexual men support condom use jeffery adams phd

To what extent has the target audience been exposed to Get it On!?


Success gay and bisexual men support condom use jeffery adams phd

How well has the target audience understood the Get it On! campaign’s key message?


Success gay and bisexual men support condom use jeffery adams phd

How well have the target audience engaged with Get it On!?


Success gay and bisexual men support condom use jeffery adams phd

How well has Get it On! contributed to the maintenance and development of a condom culture in gay and bisexual men ?


Success gay and bisexual men support condom use jeffery adams phd

Criteria:

Condom use for anal sex

Self report on change in condom use because of message

Condom use and exposure to message

To what extent has Get it On! Contributed to an increase in condom use?


Success gay and bisexual men support condom use jeffery adams phd

Condom use for anal sex


Success gay and bisexual men support condom use jeffery adams phd

Always using condom – comparison


Self report on change in condom use because of message

Self report on change in condom use because of message


Success gay and bisexual men support condom use jeffery adams phd

Condom use and exposure to message


Key findings

Key findings


Success gay and bisexual men support condom use jeffery adams phd

Key findings

Broad support for condom use by gay and bisexual men

Even if they chose not to use condoms

A range of reasons why condoms not used

Views on condoms by non users


Success gay and bisexual men support condom use jeffery adams phd

Substance use

Difficulties using condoms

Psychological aspects

Relationship nonuse

Managing risk

Adams, J., & Neville, S. (2009). Men who have sex with men account for nonuse of condoms. Qualitative Health Research, 19, 1669-1677.

Reasons for non condom use


Success gay and bisexual men support condom use jeffery adams phd

YES

A well planned, implemented and appropriately funded social marketing program can successfully influence gay and bisexual men to use condoms for anal sex

Key message


Success gay and bisexual men support condom use jeffery adams phd

Summary report: www.shore.ac.nz/shsurvey

Jeff Adams

[email protected]

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