Success!
Download
1 / 18

Success! Gay and bisexual men support condom use Jeffery Adams PhD - PowerPoint PPT Presentation


  • 70 Views
  • Uploaded on
  • Presentation posted in: General

Success! Gay and bisexual men support condom use Jeffery Adams PhD SHORE & Whariki Research Centre Stephen Neville RN PhD School of Nursing. Can gay and bisexual men be supported and influenced to use condoms for anal sex? Evaluation of the NZAF’s Get it On! social marketing program

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha

Download Presentation

Success! Gay and bisexual men support condom use Jeffery Adams PhD

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Success!

Gay and bisexual men support condom use

Jeffery Adams PhD

SHORE & Whariki Research Centre

Stephen NevilleRN PhD

School of Nursing


Can gay and bisexual men be supported and influenced to use condoms for anal sex?

Evaluation of the NZAF’s Get it On! social marketing program

Views on condom use among gay and bisexual men who do not consistently use condoms

Key issue


INSERT LOGIC MODEL

Logic model & evaluation questions


Evaluation specific methodology (Scriven / Davidson)

Criteria of merit

Standards

Measure performance

Judgment of merit

Survey data – 960

369 – face to face @ gay & lesbian fair

571 – online

Evaluation design


To what extent has the target audience been exposed to Get it On!?


How well has the target audience understood the Get it On! campaign’s key message?


How well have the target audience engaged with Get it On!?


How well has Get it On! contributed to the maintenance and development of a condom culture in gay and bisexual men ?


Criteria:

Condom use for anal sex

Self report on change in condom use because of message

Condom use and exposure to message

To what extent has Get it On! Contributed to an increase in condom use?


Condom use for anal sex


Always using condom – comparison


Self report on change in condom use because of message


Condom use and exposure to message


Key findings


Key findings

Broad support for condom use by gay and bisexual men

Even if they chose not to use condoms

A range of reasons why condoms not used

Views on condoms by non users


Substance use

Difficulties using condoms

Psychological aspects

Relationship nonuse

Managing risk

Adams, J., & Neville, S. (2009). Men who have sex with men account for nonuse of condoms. Qualitative Health Research, 19, 1669-1677.

Reasons for non condom use


YES

A well planned, implemented and appropriately funded social marketing program can successfully influence gay and bisexual men to use condoms for anal sex

Key message


Summary report: www.shore.ac.nz/shsurvey

Jeff Adams

j.b.adams@massey.ac.nz

OutsideIn


ad
  • Login