GCWCC Best Practices

1. GCWCC Best Practices Lana Pilecki lana.pilecki@canada.ca August 7th 2019 nuclearsafety.gc.ca

2. Pledging vs. Special Events • At the CNSC approximately 90% of funds raised come from pledges • Special events are good for raising awareness and for team building but they are not the major source of donations • In order to get the best of both we have Blitz weeks which are focused solely on pledging • Have the events outside of the Blitz weeks

3. Blitz Weeks • Have draws for prizes the first 3 weeks of the campaign • If you made your decision in the 1st week you are entered in all 3 draws, if you make your decision in the 2nd week you are entered in the remaining draws, etc. • To be entered in the draws you have to “make your decision”. This means either: • Pledge (either on ePledge or fill out a paper form) • Or inform your ambassador that you do not wish to pledge this year • Encourages people to make their decision early so we don’t have to track them down later in the campaign • Avoid having events scheduled so that the focus is on getting decisions

4. Reasons to collect the No’s • Try to avoid negative reactions to someone deciding not to pledge • Employees are not forced to donate and can openly tell their Ambassador that they will not be participating this year • This saves both the ambassador and the employee time by not having to ask/ be asked again and again. • The employee is also more likely to have a positive view of the campaign • We include the No’s in out Blitz week draws • This encourages employees to make their decision early (we don’t have to try to chase people down later in the campaign) • By including the No’s in the draws, we do not require a lottery license because people didn’t have to ‘Pay to Play’

5. Ambassadors (previously canvassers) • will have the one on one contact with employees • Help employees with their pledges • Provide additional information about the campaign • Try to have 1 ambassador per 10-15 employees • Provide a spreadsheet with their list of employees to canvass • The ambassador updates this spreadsheet when the person has been canvassed • The treasurer then updates when we have received the employees decision

6. Example Ambassador Spreadsheet

7. Determining an Employee’s Decision • The Treasurer has access to check on ePledge or to check that they have received a paper form from that employee • The ambassador may inform the treasurer that the employee has decided not to participate this year OR • At the CNSC we have a GCWCC email address that limited people have access to. Usually the treasurer and the Campaign leader. • If the employee does not wish to participate but also does not feel comfortable telling their ambassador they may send an email to our GCWCC email.

8. Other Tips • Personalize your campaign • We have started shifting our campaign to have events all year. This helps to avoid ‘Donor Fatigue’. Can be more focused on Pledging during the official Campaign months • Reach out to new staff to get them involved • YPN events • Block a few minutes in every employees Calendar

9. Questions?

10. Thank You! nuclearsafety.gc.ca