Best practices
This presentation is the property of its rightful owner.
Sponsored Links
1 / 15

BEST PRACTICES PowerPoint PPT Presentation


  • 63 Views
  • Uploaded on
  • Presentation posted in: General

BEST PRACTICES. PLANNING LARGE SCALE EVENTS. Today. Event Idea Generation and Content Speaker Acquisition Corporate Sponsorships and Budgets Marketing Your Event. Event Idea Generation. Your Ideal Event.

Download Presentation

BEST PRACTICES

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Best practices

BEST PRACTICES

PLANNING LARGE SCALE EVENTS


Today

Today

Event Idea Generation and Content

Speaker Acquisition

Corporate Sponsorships and Budgets

Marketing Your Event


Event idea generation

Event Idea Generation

  • Your Ideal Event

Consider all of the components that could make your event unique to pinpoint an overarching theme or concept.


Content

Content

Choose the most appropriate and innovative ways to deliver your event experience.


Acquiring speakers

Acquiring Speakers

  • Internal

  • External

Office of Alumni Affairs

Alumni Database

Professors/ Faculty Advisors

Ensure you provide complete details in the event invite and provide enough lead time.


Corporate sponsorships

Corporate Sponsorships

You are allowed to use your personal recruiter or company contacts and reach out directly once you meet with Kate Gregory!


Budgeting

Budgeting

Investigate approved vendors

Overestimate costs

Model ticket sales as NYU, Non-NYU, Early Bird, Non-Early Bird

Model Ambassadors into pricing

Account for no-shows


Marketing your event

Marketing Your Event

  • ICC Weekly Email

  • ICC Event of the Week

  • Your Mailing List

  • LCD Screens

  • Fliers

  • Current Channels

  • Create and Compile Other Schools’ Clubs’ emails

  • Campus Ambassadors

  • Event Website

  • Facebook Event, Page, and Paid Ads

  • Change Your FB Default and Cover Photo!

  • Twitter hashtag

  • New Channels

Use Mailchimp and Google Analytics so you can track opens, clickthroughs, and eventually conversions


Case study

Case Study


Idea generation

Idea Generation


Event content

Event Content


Keynotes

Keynotes

Vanessa Reggiardo, Group VP, Global Beauty Marketing at Avon Products

Linda Gharib, SVP, Digital Marketing, Citi


Corporate sponsors

Corporate Sponsors

Platinum: $1,000

Bronze: $250

Total Funding: $4,500


Marketing

Marketing


Time to ask

TIME TO ASK

QUESTIONS!


  • Login