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BEST PRACTICES. PLANNING LARGE SCALE EVENTS. Today. Event Idea Generation and Content Speaker Acquisition Corporate Sponsorships and Budgets Marketing Your Event. Event Idea Generation. Your Ideal Event.

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Presentation Transcript
best practices

BEST PRACTICES

PLANNING LARGE SCALE EVENTS

today
Today

Event Idea Generation and Content

Speaker Acquisition

Corporate Sponsorships and Budgets

Marketing Your Event

event idea generation
Event Idea Generation
  • Your Ideal Event

Consider all of the components that could make your event unique to pinpoint an overarching theme or concept.

content
Content

Choose the most appropriate and innovative ways to deliver your event experience.

acquiring speakers
Acquiring Speakers
  • Internal
  • External

Office of Alumni Affairs

Alumni Database

Professors/ Faculty Advisors

Ensure you provide complete details in the event invite and provide enough lead time.

corporate sponsorships
Corporate Sponsorships

You are allowed to use your personal recruiter or company contacts and reach out directly once you meet with Kate Gregory!

budgeting
Budgeting

Investigate approved vendors

Overestimate costs

Model ticket sales as NYU, Non-NYU, Early Bird, Non-Early Bird

Model Ambassadors into pricing

Account for no-shows

marketing your event
Marketing Your Event
  • ICC Weekly Email
  • ICC Event of the Week
  • Your Mailing List
  • LCD Screens
  • Fliers
  • Current Channels
  • Create and Compile Other Schools’ Clubs’ emails
  • Campus Ambassadors
  • Event Website
  • Facebook Event, Page, and Paid Ads
  • Change Your FB Default and Cover Photo!
  • Twitter hashtag
  • New Channels

Use Mailchimp and Google Analytics so you can track opens, clickthroughs, and eventually conversions

keynotes
Keynotes

Vanessa Reggiardo, Group VP, Global Beauty Marketing at Avon Products

Linda Gharib, SVP, Digital Marketing, Citi

corporate sponsors
Corporate Sponsors

Platinum: $1,000

Bronze: $250

Total Funding: $4,500

time to ask

TIME TO ASK

QUESTIONS!

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