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Ingrid Briesner

MOBILITY CENTRES THE EXAMPLE OF. THE FIRST AUSTRIAN MOBILITY CENTER. Ingrid Briesner. Who took the initiative and when?. In 1993, a market analysis came to the conclusion that a main constraint concerning the use of public transport means are the difficulties in getting information.

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Ingrid Briesner

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  1. MOBILITY CENTRESTHE EXAMPLE OF THE FIRST AUSTRIAN MOBILITY CENTER IngridBriesner

  2. Who took the initiative and when? In 1993, a market analysis came to the conclusionthat a main constraint concerning the use of public transport means are the difficulties in getting information. On these findings, FGM AMOR started with planning an information center. It follows successful examples from abroad, like the mobility centre in Hameln (Germany) and OVAS, the Dutch information centre for public transport.

  3. The aim was: ... to facilitate the use of public transport for passengers and future passengers ... to promote various other facilities of the public transport such as carsharing, carpooling or collectivetaxi ... to get more potential users to actually try out PT and eventually change mobility behaviour However, it turns out not to be so easy to start things in this way

  4. Labouring pains The planned collective taxi disposition had to be eliminated from the plans With all potential players and financiers it turned out to be very difficult to get the decision to support or finance a part of the mobility centre. It was running around in circles until two strategies broke this pattern: • …to start with just a very moderate pilot project in 1996. This new medium was going to be the Verbund-Hotline. 2. …to look for projects and support within the EU.

  5. Step by step First step – „Verbund Hotline“ (pilot project, start: February 1996): • Integrated information by telephone for the whole public transport in Styria • Managment of carsharing Financed bei the Styrian Transport Association (StVG), FGM AMOR and a carsharing company. Run by FGM AMOR. After one year: The Verbund Hotline got 40 calls a day on the average, 80% of them were content with the new service. This led to the second step:

  6. from „Verbund Hotline“ to „Mobil Zentral“ After confirmation of the EU to support the foundation and the initial phase of Mobil Zentral, the Province of Styria and City of Graz agreed to participate in financing the project. So the Verbund Hotline was extended to Mobil Zentral in September 1997.

  7. Actual situation Mobil Zentral in Graz was the first mobility centre of Austria. The second one in Pongau opened in 2001. Others are planned. Mobil Zentral offers services for all users of public and private transport. The integrated transport information is a main goal concerning the foundation of Mobil Zentral. Mobil Zentral is not concerned with transport planning or tendering procedures for the operations of public services. Mobil Zentralis a focal point within the city to make the accessibility of public transport easier.

  8. Mobil Zentralis a common project of AMOR, StVG, City of Graz and Province of Styria Mobil Zentralis run by FGM AMOR Mobil Zentralis financed by: • StVG • City of Graz • Province of Styria • ÖBB Postbus GmbH • Ticket sales Mobil Zentralis steered and controlled by an advisory board. The financing bodies are members of the advisory board.

  9. Functions 1. Information 2. The Office in the City 6. Other Services 5. Bike 3. Leisure Time 4. Personal Consulting

  10. 1. Information It drives me crazy !!! If you want to go from A to B you often need 4 telephone numbers to plan the trip. ... and if the information of transport operatorsdoesn´t fit together you have to start from the very beginning! One Call does it all! Whereever you want to go, Mobil Zentral has the information on fares and timetables of the whole transport system and all transport operators in Styria. Mobil Zentral knows all the price reductions and special trips and bargains of the ÖBB (national railways) and all the bus operators

  11. One gets information ... ... by phone ... by mail, fax or e-mail ... or personally in the office

  12. 2. The Office in the City Here you find tickets, reservations, and everything... you need for your journey

  13. Mobil Zentral is open from... Office Phone Access Mon–Fri: 8:00 - 18:00 7:00 - 19:00 Sat: 9:00 - 13:00 9:00 - 13:00

  14. 3. Leisure Time Mobil Zentral offers free services for planning of leisure time trips: Biking, Expositions, Walking, Hiking, ...

  15. 4. Bikes Rent a bike – with or without trailer

  16. 5. Personal Consulting Whichinsurances for cyclists? Are there interest groups for cyclists and users of public transport? Where to apply for a traffic calming in the street where you live? You take care of a mobility impaired person and need to know about special transport facilities? Mobil Zentral knows the answer... ... and if not, they‘ll find it for you!

  17. 6. Other Services MobilZentral also... ... realises projects (e.g. the „European Car-Free-Day“) ... manages complaints ... conducts telephone marketing campaigns to regain p.t. customers ... acts as a service and information point for car sharing ... and provides all kinds of mobility related products

  18. The Mobil Zentral - Shop Bike-Line maps Timetables Tickets and reservations Transport literature Transport games for children Merchandise

  19. Human Ressources The management – 38,5 hours / week 8 part-time employees 25 - 30 hours/week Training Public transport (supply, operators, timetables, linked transport systems, legal framework, organization and financing) Efficient timetables reading with/without the aid of computers Conflict strategies Complaint management Efficient telephony Time management

  20. Performance – a success story What started with 40 calls per week, has risen up to 190 calls per day Office – from 0 up to 140 customers per day It is not possible to guess how many additional public transport trips are generated by Mobil Zentral, but... ... the increasing use shows the importance of providing one information service for the whole public transport system.

  21. News... Relocation to the SteinfeldhausMobil Zentral moves even more to the city centre. In August 2004 the mobility centre moved in a modern customer center at the Jakominiplatz. A customer-oriented competence centre for public transport user was created together with the Grazer Verkehrsbetriebe. ÖBB Postbus GmbHIn the course of the relocation ÖBB Postbus GmbH could be gained as fincning partner. An employee of Postbus is working in the team of the mobility centre and offers a lot of contribution with his know-how which is of high profit for the work of the mobility centre. Bahnerlebnis SteiermarkFurthermore „Bahnerlebnis Steiermark“ could be won as cooperating partner. Thus the offer of the mobility centre grew, because touristic attractions can be promoted and sold.

  22. The Future Further cooperationsMZ is open for numerous more cooperations for the benefit of pt user. • Networking of single mobility centres in AustriaAccording to the implementation study in 1999 a new mobility centre at the train station Bischofhofen has opened in 2001. Further mobility centres are planned. The aim is the establishment of an Austrian wide network. Thus it is possible to offer the customers and potential users of public transport sustainable mobility and an environmentally friendly tourism all over Austria. • Mobility information for the whole country can be obtained by calling one single number.

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