Crafting Messages for Electronic Media

1. Crafting Messages for Electronic Media Excellence in Business Communication, 8e

2. Memos and Letters E-mail Messages Instant Messages Blogs and Podcasts Media for Brief Messages Excellence in Business Communication, 8e

3. Make A Formal Impression Enable Global Communication Follow Legal Requirements Expedite Message Responses Stand-Out From E-Messages Promote Internet Distribution E-Media vs. Print Media Social Media Memos and Letters Excellence in Business Communication, 8e

4. Overall Quality Confidentiality Legal Issues Network Security E-Mail Hygiene E-Mail in the Workplace Excellence in Business Communication, 8e

5. Planning Writing Completing Three-Step E-Mail Process Excellence in Business Communication, 8e

6. Planning E-Mail Messages Practice E-mail Etiquette Send Necessary Messages Respect Chain of Command Limit Multiple Copies Excellence in Business Communication, 8e

7. Observe Writing Rules • Aim for High Quality • Enhance Your Career • Avoid Legal Problems E-Mail in the Workplace Excellence in Business Communication, 8e

8. Effective Subject Lines Appropriate Content Writing E-Mail Messages Excellence in Business Communication, 8e

9. Revision Production Proofreading Personalization Distribution Completing E-Mail Messages Excellence in Business Communication, 8e

10. Instant and Text Messaging Computer-Based Technology Telephone-Based Technology • Routine Communication • Online Meeting Exchanges • Internal Communication • Person-to-Person Contact • Marketing Messages • Entertainment Uses Excellence in Business Communication, 8e

11. Business IM Benefits Reduced Costs Rapid Response Conversational Wide Availability Excellence in Business Communication, 8e

12. Security and Privacy User Identification Message Logging Incompatible Systems Business IM Concerns Technical Issues Excellence in Business Communication, 8e

13. Revise Acronyms Informal Tone Proofread Etiquette Overall Exchange Transmit Professionalism Coherence Three-Step IM Process Planning Writing Completing Excellence in Business Communication, 8e

14. Effective Workplace IM Schedule Usage Protect Privacy Limit Personal Messages Limit Impromptu Meetings Send Simple Messages Avoid Multiple Conversations Maintain “SPIM” Filters Excellence in Business Communication, 8e

15. Personal Style & Voice Quick Up-Dates Interesting Topics Participation & Comments Effective Business Blogs Excellence in Business Communication, 8e

16. Using Blogs in Business • Project Management • Intranet Replacements • Company News • Customer Support • Public Relations • Media Relations • Employee Recruiting • Policies and Issues • Crisis Communication • Market Research • Brainstorming • Viral Marketing Excellence in Business Communication, 8e

17. Evaluate Content Audience Proofread Style Purpose Post Information Scope Three-Step Blog Process Planning Writing Completing Excellence in Business Communication, 8e

18. Audio-Video Training Sessions Product Brochures Virtual Tours Using Podcasts in Business Excellence in Business Communication, 8e

19. Revise Previews/Reviews Situation Rehearse Transitions Information Record Scripts/Outlines Organization Three-Step Podcast Process Planning Writing Completing Excellence in Business Communication, 8e

20. PC Microphone Audio Processor PC Sound Card Mixer & Microphone PC Software Advanced Software The Podcasting System Basic Options Advanced Options Excellence in Business Communication, 8e

21. Distributing Blog and Podcast Content Syndication Aggregators Podcatchers Excellence in Business Communication, 8e

22. Connecting with Audiences Feed Capabilities Directories Tagging Blogrolls Trackbacks Excellence in Business Communication, 8e