VNRs are used to handle breaking news, press conferences, and news announcements. ... are delivered by satellite directly to TV newsrooms when breaking news occurs. ...
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Define objectives in the preparation of a VNR.
Pitch the SMT & Inform/send materials
Phone line availability
Prepare for the unexpected
Avoid being obviously commercialThe successful SMT follows these steps:
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In order to have public relations efforts heard on the radio, consider the following:A strong focused messageLocalizationPositive spokespersonTimeliness