magicolor 2430DL against competition

1. Version 1.0 magicolor 2430DLagainst competition Competitive presentation

2. Product strength / Unique selling points • PictBridge • The magicolor 2430DL has PictBridge standard available, none of the competitors offer this functionality. • The magicolor 2430DL is a versatile small network printer in his class. • Windows • Mac OS 10 • Linux • Quality • Polymerised toner produces smoother gradations and sharper prints. • Polymerised toner produces also less waste toner therefore cleaner printers then our competition. • With “Object Segmentation” and “eAIDC” technology photos, graphics and text are all printed within high quality and consistency smooth, sharp and beautiful during its machine life under many different conditions. • Dimension – True Desktop Network Color Laser Printer • The magicolor 2430DL and magicolor 2400W are the smallest color laser printers at this moment. • The magicolor 2430DL and magicolor 2400W uses the smallest operational area, thanks to the full front access. • Color laser with monochrome performance • First page out in 12 seconds (mono). • Warm-up time 49 seconds (from cold start to ‘ready’). • Easy installation • All consumables are already pre-installed, no surprises with installing the printer.

3. Competitive products • The magicolor 2430DL is likely to face competition from the following models: • HP Color LaserJet 2550Ln • Samsung CLP-500N • Epson C1100n • Dell 3000cn/3100cn

4. HP 2550Ln – specification overview

5. HP 2550Ln – knock-offs • PictBridge • The magicolor 2430DL has PictBridge standard available, as the HP 2550Ln can not offer this functionality. • Price (List Pricing) • The HP 2550Ln costs € 544, compared to € 499 for the magicolor 2430DL. • Duplexing • The HP 2550Ln is not developed to have an automatic duplex possibility. • Speed • The HP2550Ln is slower than the magicolor 2430DL. • Print speed. • First page out. • The HP 2550Ln does not have a LCD display • only 8 leds and 3 buttons. • The HP 2550Ln is based on a previous generation printer engine • Based on the HP 2500Ln printer.

6. HP 2550Ln – what to watch out for • The HP 2550Ln has PCL and PostScript 3 emulation standard.

7. Samsung – CLP500N

8. Samsung CLP-500N – knock-offs • PictBridge • The magicolor 2430DL has PictBridge standard available, as the Samsung CLP-500N can not offer this functionality. • Price • The Samsung CLP-500N costs € 599, compared to € 499 for the magicolor 2430DL. • Consumbles • The Samsung CLP-500N has 7 consumables, replacing consumables requires a large operational space. • To replace the OPC drum with the Samsung CLP-500N is complicated. • DeskTop • The footprint of the Samsung CLP-500N is much bigger (64%). • The Operational arrear of the Samsung CLP-500N is much bigger (287%). • Performance • The Samsung CLP-500N has the same print speed (5/20 ppm). • The first print out is slower with the Samsung CLP-500N (15 sec. vs 12 sec.). • The Samsung CLP-500N warm-up time is also longer (120 sec vs 49 sec.).

9. Samsung CLP-500N – what to watch out for • The Samsung CLP-500N comes with standard duplexer.

10. Epson – C1100N

11. Toner spillage after replacing a toner Epson – C1100N • PictBridge • The magicolor 2430DL has PictBridge standard available, as the Epson C1100N can not offer this functionality. • Price • The Epson C1100N costs € 549, compared to € 499 for the magicolor 2430 DL. • Consumables • The Epson C1100N has also 5 consumables but the printer will be easily dirty by replacing the toners. • Separate toner system. • Developer rollers build in printer, magicolor 2430DL build in toner cartridge. • Compact size • The Epson C1100N 50% larger . • Not even the operational arrea. • All sides must be reachable for service intervention. • The Epson C1100N footprint is 17% larger. • The Epson C1100N is 44% heavier.

12. Epson C1100N – what to watch out for • The Epson C1100N has faster monochrome printing.

13. * List price, based on 5400 toner value pack Dell 3000cn/3100cn – specification overview

14. Dell 3000cn/3100cn – knock-offs • PictBridge • The magicolor 2430DL has PictBridge standard available, as the Dell 3000cn and 3100cn can not offer this functionality. • Price • The Dell C3000cn/3100cn has a lower list price but street price is different: • Only available at Dell website. • 3-5 days delivery time. • Transportation cost quoted separately. • Conform Dell payment condition. • Street price from Dell will be higher. • Consumables • The Dell C3000cn/3100cn has also 5 consumables but the printer will be easily dirty by replacing the toners. • Separate toner system. • Developer rollers build in printer, magicolor 2430DL build in toner cartridge. • Consumables only available with Dell. • No possibility to buy ad-hoc consumables locally. • Consumables also only Online available. • Lead time, 3-5 working days. • Compact size • The Dell C3100CN is 63% larger (C3000cn 33% larger). • Not even the operational arrea. • All sides must be reachable for service intervention. • The Dell C3100CN is 64% heavier (C3000cn is 23% heavier). • Print quality • 2400 dpi vs 600 dpi. Toner spillage after replacing a toner

15. Size Comparison with C3000cn • 33% Larger (capacity, C3000CN) • 23% Heavier (by 4.5kg, C3000CN) • 27% Taller (by 91mm, C3000CN) • 5% Larger (footprint)

16. Dell 3000cn/3100cn– what to watch out for • The Dell 3000cn has PCL emulation. • The Dell 3100cn has PCL/PS3 emulation. • The Dell 3000cn/3100cn is aster with monochrome printing (25ppm). Dell 3000cn Dell 3100cn

17. 0.23m2 0.621m2 Epson C1100N 0.37 m2 Dell 3000cn 3100cn 0.37 m2 : Space Requirement : Paper input : Jam clear : Consumable change 0.37m2 0.37m2 Actual Desk space required 0.89m2 magicolor 2430DL 0.23 m2 HP2550Ln 0.621 m2 SamsungCL-500N 0.89 m2