Advertising & Monetization: Turning Apps into $. Jim Scheinman, EIR at CRV [email protected] Seth Goldstein, CEO, Social Media Troy Young, CMO, VideoEgg Scott Rafer, CEO, Lookery Murtaza Hussain, CEO, Peanut Labs. Happy days are here again…. But not for long…. Healthy Online Ad Market….
1. Melinda engages with an ad by selecting where she’s at. Clicks on “Lets Party
2. Melinda’s friends see what she’s interested in doing through the ad. Viral communication continues
4. Interactions are measured & reported to advertiser as well as applications developers
3. Viral interaction with ad continues