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Types of Advertising. Mrs. Wilson Ryle High School. Q.O.D.----- 2.25.14. What is advertising? Are you effected by advertising in any way? If so, how? If not, why? . Advertising. Advertising- PAID message that a business sends to the public Introduce a new product/service

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Types of advertising

Types of Advertising

Mrs. Wilson

Ryle High School

Q o d 2 25 14
Q.O.D.----- 2.25.14

  • What is advertising?

  • Are you effected by advertising in any way? If so, how? If not, why?


  • Advertising- PAID message that a business sends to the public

    • Introduce a new product/service

    • Attract regular customers to the store

    • Promote their image

Product advertising
Product Advertising

  • Product Advertising-

    • Gives benefits of a specific product or service

    • May include product info, prices or comparisons to other competitors

    • Gives customer a reason to buy this product

      “Phillips light bulbs will save you money on your electricity bill.”

What is a brand
What is a brand?

  • Brand-all the qualities of a company or product

  • Includes the name, logo, slogan

  • Includes attitude towards the product

  • Example: Coca-Cola what do you think about when I say, “Coca-Cola?”

  • Is the brand, “cool?” “rebellious?” classic? Dependable?


  • In a 2007 survey, 57% of Toyota Prius owners said they bought their Prius because “it makes a statement about me.”

  • They didn’t buy it because of good gas mileage or looked nice? Right price?

  • NO!!! They bought it for what the brand represented.

Brand vs corporate
Brand vs. corporate

  • Brand advertising- advertising that aims to build an image

    • Gives company personality, image

  • Corporate Advertising- advertising for a company

Q o d 2 10 12

  • Explain what the difference between corporate & brand advertising is.

  • Give an example.


  • Propaganda- form of communication aimed at influencing the attitude of a community toward some cause or position

Types of advertising1
Types of Advertising

  • Bandwagon- persuading a consumer by telling them that others are doing the same thing

Types of advertising2
Types of Advertising

2. Testimonial- when a product is sold by using words from famous people or an authority figure

Example- An example of testimonial is, “Nine out of ten dentists recommend this type of toothpaste”

Types of advertising3
Types of Advertising

3. Transfer- when a product is sold by the name or picture of a famous person or thing, but no words from the person or thing.

Example- Nelly promoting milk.

Types of advertising4
Types of Advertising

4. Repetition- when the product’s name is repeated at least four times in the ad

Types of advertising5
Types of Advertising

5. Emotional- when words that will make a consumer feel strongly about someone or something are used

Example- Ralph Lauren sells their perfume by showing a romantic love scene and just putting the word “Romance” on the ad.

What type of ad is this1
What type of ad is this?

  • The ad reads, “Adopt, you will receive more than you ever give.”

Q o d 3 15 10
Q.O.D. 3.15.10

  • What are the 5 types of sales promotions?


  • Product Advertising- paid message used by a business to promote a product or group of products

  • Institutional Advertising- paid message to promote the business’s image or to create goodwill for the business.

    • Example- Riverside running an ad congratulating the seniors graduating this year. They aren’t promoting their food.


  • Media- all the methods to get an ad message to the public (you and me)

    • Examples

      • Print Media

      • Broadcast Media

      • Online Media

      • Specialty Media

Print media
Print Media

  • Print Media- uses printed material

    • Examples:

      • Newspapers-

      • Magazines

      • Direct Mail

      • Billboard


  • Published or weekly

  • Advertisements depend on newspaper’s readership (# of people who read the paper each time it comes out)

  • Small papers (such as Dayton paper) have lower rates than the NY Times.

Q o d 3 1 11

  • What are the five types of ads?

  • Give an example of each.


  • Usually monthly or weekly

  • National regional or local distribution

    • Example (Sports Illustrated, Kentucky Today, and Dayton Recorder)

  • Some mags are targeted towards certain group (Example: Home & Garden Mag)

Direct mail
Direct Mail

  • Any type of ad that is mailed directly to a customer

  • Letters, catalogs, flyers or coupons

  • Get your address through mailing list (signing up for a free car in the mall)


  • Outdoor signs

  • Pay a rental fee for the month

Broadcast media
Broadcast Media

  • Consists of radio & television

    • Television- ads are called “spots.”

      • Costs are very expensive!!

      • Cost of T.V. ad depends on the time of day ad is ran.

    • Radio- advantage of using radio is that radio stations usually target a certain group (country station might have a Tractor Supply commercial.)

      • Much cheaper than T.V. ads

      • Disadvantage- can’t show product, just listen about it

Online media
Online Media

  • Involves internet.

  • Yahoo homepage or other search engines

  • My Space, Google, popups

Specialty media
Specialty Media

  • Small, giveaway items that a company’s message or name is printed on.

  • Hotels use pens and writing pads near telephones in rooms

  • Other examples… calendars, key chains, towels,