Types of Advertising. Mrs. Wilson Ryle High School. Q.O.D.----- 2.25.14. What is advertising? Are you effected by advertising in any way? If so, how? If not, why? . Advertising. Advertising- PAID message that a business sends to the public Introduce a new product/service
Types of Advertising
Ryle High School
“Phillips light bulbs will save you money on your electricity bill.”
2. Testimonial- when a product is sold by using words from famous people or an authority figure
Example- An example of testimonial is, “Nine out of ten dentists recommend this type of toothpaste”
3. Transfer- when a product is sold by the name or picture of a famous person or thing, but no words from the person or thing.
Example- Nelly promoting milk.
4. Repetition- when the product’s name is repeated at least four times in the ad
5. Emotional- when words that will make a consumer feel strongly about someone or something are used
Example- Ralph Lauren sells their perfume by showing a romantic love scene and just putting the word “Romance” on the ad.