Mobile Apps: From Discovery to Monetization. Eric Sternbach Astex - 2014. Discussion Topics. Mobile First It’s an App World Monetization Options The Discovery Challenge. Smart Phones over take Desktop . (Insert icon of Pie Chart with 90% mobile devices and 10% Desktop/Laptop).
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Mobile Apps: From Discovery to Monetization
Astex - 2014
(Insert icon of Pie Chart with 90% mobile devices and 10% Desktop/Laptop)
The Difference - Targeting
Mobile App Ad Revenue to Exceed PC Display Revenue 2017
$1 Per Year Per User
In App Purchase Model
Estimated $3.40 ARPU
1 Million Apps in the App Stores
20,000 new apps every month