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Overview

Overview. Thumb It!.

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Overview

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  1. Overview Thumb It! Samsung’s Ch@t222 introduces a convenient QWERTY phone that keeps you socially in touch and entertained on the go! The large & ergonomic QWERTY keypad makes typing a breeze . DUOS enables the mobile to access dual SIM cards, doubling your coverage, and giving you more options for tariff rates and network coverage. The mobile comes packed with socializing tools including Facebook, Twitter, Push IM, Push mail and more! And when you want to just relax, you can kick back by listening to your favorite tunes or playing games from Samsung Apps!

  2. Segment & Target Demographic Occupation Key Needs College Students Young Professionals & salaried employees Small Businessmen Multiple SIM support Premium design & Credible Brand Internet & Social Media 18-35 Years SEC A, B Urban Dweller Product Usage

  3. Positioning Volume Objective: Positioning Objective: • Incremental Chat series Sales. • Aggressive price point offering • Feature set intact from successful Chat 322 • Strong brand offering in the thick of Chinese Brand territory • Counter with 2 options around Nokia’s X2-01 offering College Students Young Professionals & salaried employees Small Businessmen 18-35 Years SEC A, B Urban Dweller + 2.4” display + Nokia Msg 3.0 + Optical Trackpad + Push IM + Dual SIM + Push IM + Up to 12.5hrs talktime + Smart Homescreen + Compact Design

  4. E2222 – specs sheet Product Concept Product Concept Mass QWERTY Phone with strong features Sales Points Dual SIM Standby, Push Mail, Push IM, Long Talktime, Smart Homescreen, Slimmer & handier Form Factor • Dual SIM Standby for wider coverage & the freedom to choose the best operator rate plan • Most compact dimensions to fit your pocket: 109.5 x 61.78 x 11.95 mm • LCD : 2.2” QCIF 262K TFT Touch Screen • Organise your best apps, buddies & daily schedule all in one place with the Smart Homescreen • Large QWERTY keypad for fast & easy text input • Be always available to chat with Push IM(Yahoo & MSN thru) • Get instant emails with PUSH Mail from Exchange Active Sync. • Enjoy enhanced music with SoundAlive 3D earphone effects on your favourite headset • Hassle free social networking with screen optimised Facebook & Twitter Native Clients.

  5. Comparison Chart

  6. Sales Point – Dual SIM Standby • Power of 2 in 1 : Dual SIM • Have two phone numbers in one mobile so you can separate business and private calls • Take advantage of economical operator’s tariffs at various times of the day or in different service areas

  7. Sales Point – Advanced Communication “Rich Communication Tools” • Access Twitter and Facebook seamlessly on the mobile with optimised Native Clients • Push IM on MSN & Yahoo Messengers keep you available to chat 24/7 • Gtalk, Facebook Chat & Bluetooth Messengers enhance your options to start a Chat anytime & anywhere • Push Mail (Yahoo & Hotmail) through Activesyncgives instant mail on your phone • Easy Email Set Up enables easy configuration & pull access to popular mail IDs

  8. Sales Point – Entertainment on the go “Rich Multimedia Tools” • 3.5mm Audio Jack accommodates regular earphones and portable speakers • A variety of apps are available for downloading at Samsung Apps • Take a picture with VGA Camera and share on SNS right away • BT 2.1 handles wireless file sharing and 3 times the transfer speed over BT 2.0

  9. 3 minute Talk DUOS Explain the convenience of having 2 separate phones in 1 handset without needing to switch SIM cards. Stress the benefits of being able to reduce phone bill costs by using each SIM card only when the rates are at their most advantageous.Mention that the user can also enjoy more expansive coverage while traveling. Entertainment Point out the 3.5mm audio jack which fits all conventional earphones, portable speakers, etc. Introduce Samsung Apps and stress how easy it is to choose from a variety of fun and useful apps. Socializer Talk about the seamless access to Facebook and Twitter from the mobile. Point out all the IM programs available, and mention that it is Push IM.Demonstrate how easy it is to set up email accounts for easy access to the user’s inbox. Mention that the mobile is also equipped with Bluetooth Messaging.

  10. Accessories In-box Contents Headset Standard Battery Travel Adaptor User Manual BT Headset (Stereo/Mono) PC Data Kit Car Charger

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