1 / 4

Consumer Autonomy and Food Choices

Dr Caroline Moraes c.moraes@bham.ac.uk Birmingham Business School. Consumer Autonomy and Food Choices. Food and Fairness Inquiry – Fair Say: Autonomy and Voice – 26 th November 2009. 1. How much autonomy do consumers have and feel in general when it comes to their food choices ? .

sheba
Download Presentation

Consumer Autonomy and Food Choices

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Dr Caroline Moraes c.moraes@bham.ac.uk Birmingham Business School Consumer Autonomy and Food Choices Food and Fairness Inquiry – Fair Say: Autonomy and Voice – 26th November 2009 1

  2. How much autonomydo consumers have and feel in general when it comes to their food choices?

  3. How much? Beliefs, values, neutralization techniques Managerial practices and discourses Habits, norms, contextual cues, socialization Information (quality/type/ability) Structural incentives and barriers Access and availability Green discourses Economic Downturn Governmental discourses

  4. Concluding remarks • Plenty of autonomy and choice (for some) • Consumers (people!) are not a homogeneous group • ‘Governmentality’ as framework • Social marketing thinking/ practice can help

More Related