'Average uplift' presentation slideshows

radioGAUGE Regional Insight Campaigns targeting young people (16-19)

115 views • 6 slides

Newsbrands and online retail

Newsbrands and online retail. Newsbrands reach over 41m people a month. Almost 14 million use online newsbrands. Total Monthly Reach 41.3m. 2.4m additional reach. 13.9m (online total). 38.9m (print total). Source: NRS PADD (Print & Digital - NRS Oct 11-Sept 12 + UKOM Sept 12 ).

275 views • 6 slides

radioGAUGE Regional Insight Motor Dealerships & Service Providers

123 views • 5 slides

radioGAUGE Regional Insight Entertainment (out of the home)

161 views • 5 slides

Brand Relevance: Campaigns targeting HW+Ch

Brand Relevance: Campaigns targeting HW+Ch. Radio increases brand relevance by 41% for campaigns targeting housewives and children. Average uplift in people like me score, exposed to radio ads vs. not exposed to radio ads. Source: radioGAUGE from the RAB. 41% uplift.

122 views • 1 slides

Brand Consideration: Personal Care

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Brand Consideration: Campaigns targeting HW+Ch

Brand Consideration: Campaigns targeting HW+Ch. Radio increases brand consideration by 37% for campaigns targeting housewives and children. Average uplift in brand consideration exposed to radio ads vs. not exposed to radio ads. Source: radioGAUGE from the RAB. 37% uplift.

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Brand Relevance: FMCG

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Ad Awareness: FMCG

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Ad Awareness: Entertainment (in home)

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Brand Relevance: Entertainment (in home)

Brand Relevance: Entertainment (in home). Radio increases brand relevance by 42% for Entertainment (in-home) campaigns. Average uplift in this brand is for people like me score, exposed to radio ads vs. not exposed to radio ads.

138 views • 1 slides

Brand Consideration: FMCG

131 views • 1 slides

Brand Relevance: Personal Care

136 views • 1 slides

Ad Awareness: Campaigns targeting HW+Ch

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Ad Awareness: Food/Snacks

86 views • 1 slides

Brand Consideration: Restaurant

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Ad Awareness: Household Products

145 views • 1 slides

Brand Relevance: Restaurant

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Brand Relevance: Business

153 views • 1 slides

Brand Consideration: Retail

106 views • 1 slides