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Brand Consideration: Campaigns targeting HW+Ch. Radio increases brand consideration by 37% for campaigns targeting housewives and children. Average uplift in brand consideration exposed to radio ads vs. not exposed to radio ads. Source: radioGAUGE from the RAB. 37% uplift.
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Brand Consideration: Campaigns targeting HW+Ch Radio increases brand consideration by 37% for campaigns targeting housewives and children Average uplift in brand consideration exposed to radio ads vs. not exposed to radio ads Source: radioGAUGE from the RAB 37% uplift Base: 99 campaigns targeting HW+Ch; average radio spend £343k
