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Ad Awareness: Household Products

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Ad Awareness: Household Products. Radio increases ad awareness by 89% for household product campaigns. Average uplift in ad awareness, exposed to radio ads vs. not exposed to radio ads. Base: 11 household product campaigns; average radio spend £329k. Source: radioGAUGE from the RAB.

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Ad Awareness: Household Products

Radio increases ad awareness by 89% for household product campaigns

Average uplift in ad awareness, exposed to radio ads vs. not exposed to radio ads

Base: 11 household product campaigns; average radio spend £329k

Source: radioGAUGE from the RAB

89% uplift

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