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Children’s Advocacy Center of Lowndes County, Inc. (CAC): Marketing Plan. Meg Giddings. I. CAC Mission Statement.
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The Children’s Advocacy Center of Lowndes County is a community resource center created to minimize the trauma of child victims of sexual abuse and physical abuse by responding to their immediate and long term needs in a child-friendly, safe environment. A multi-disciplinary team approach involving representatives from the medical community, child protective services, law enforcement, prosecutions, and mental health will provide investigation, assessment, and treatment of these children and their families and maximize prosecution of those who commit crimes against children. The Children’s Advocacy Center will also meet the community’s needs in the area of education and prevention of child abuse.
(Source: Children’s Advocacy Center General Information Brochure)
1. Executive Director
3. Case Manager
4. Office Manager
B.Board of Directors consisting of 30 members
C. Volunteer Training Program
Agencies serving similar populations (i.e., domestic violence victims, after school programs)
Agencies currently providing services to our clients (e.g., drug treatment programs, shelter programs)
Highly supportive and generous community, but many organizations compete for the same funding locally (private donations, United Way)
2) Regional/State: New CAC’s have/are opening in SW Georgia (Thomasville, Tifton, Moultrie, Douglas) and state level funding must be shared by all CAC’s in region
Agencies with similar missions or serving similar populations are a source of competition for state/federal grantsV. Competitive Environment
D. Donations are identified by amounts known as “Levels of Giving”.
G. Volunteer Program: volunteers are gathered through word of mouth – is no formal recruitment process
A) Facilitate the organizational objectives and goals for serving clients and the community
B) Increase overall community support of the CAC
C) Increase financial contributions from private companies, organizations, and private individuals
1. Develop and implement fundraisers with a wider appeal
4) Adapt the current levels of giving into membership levels