Online giving
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Online Giving . George Eusterman Egiving Systems Care Net 2007 888-780-4483. Agenda. Four main elements in order: Mission…serve the Church Gateway (processing) tools Intentional Emails Intentional websites Lots of time to talk . The mission… . Introductions Golden opportunity

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Online giving

Online Giving

George Eusterman

Egiving Systems

Care Net 2007

888-780-4483

Egiving Systems


Agenda

Agenda

Four main elements in order:

  • Mission…serve the Church

  • Gateway (processing) tools

  • Intentional Emails

  • Intentional websites

  • Lots of time to talk

Egiving Systems


The mission

The mission…

Introductions

  • Golden opportunity

  • State of the web

  • State of the Church

  • Your special mission

Egiving Systems


Email and websites mission strategy sets the pace

Email and Websites Mission strategy sets the pace

  • Ministry, marketing and funding strategies already in place determine content and function.

  • You are literally spinning off a duplicate of the ministry you work in everyday.

  • Your online giving elements are exactly like your development strategies in place now. Changes to your plan are not done until the website is updated.

  • This is an emerging dimension to ministry…we are ahead of the curve…copy success.

Egiving Systems


Website make it fruitful

WebsiteMake It fruitful.

So what is fruitful? Building the Kingdom

  • Why would I go to your website?

  • You gotta work it.

  • 10 considerations…in some order.

  • Market it

  • Minister with it (healing, addictions, factoids)

  • Link it to specific sexual issue orgs; be a resource

  • Store “Read Mores” for your emails

  • Register events with event softwares

  • eCommerce (stuff for sale)

  • blogs

  • fruitful but truthful…keep utmost integrity

  • Measure it/analyze it

  • Change it intentionally and strategically

Egiving Systems


Top 10 searches andrew jensen

Top 10 searches…Andrew Jensen

  • The present top 10 visited sites are:

  • Yahoo (includes their search engine, home page & many related social networking sites, news, etc. etc.)

  • MSN

  • Google (#1 search engine)

  • YouTube.com (video site purchased by Google)

  • Live.com (MSN search engine)

  • MySpace.com (visitor total drops weekly)

  • Orkut.com (social networking site created by Google: 67 million members; has a big international following)

  • Baidu.com (Chinese search engine)

  • Wikipedia.org (the online user written encyclopedia—though sometimes half truth, half fiction)

  • Facebook.com (visitor total rises weekly—and its ranking in the top visited sites is expected to only continue to rise; attracts the huge teen/college age/young adult population in the US and now even beginning to attract professional business people)

Egiving Systems


Care net s client focus

Care Net’s Client Focus

  • Bob Barnes from Raleigh PC (a client) said last Friday that:

    Care Net will:(1)  Create, manage and host a new website for us that will beprofessionally designed with high quality content and images to reach a targeted audience of college women who may be pregnant and considering abortion.

    (2) Invest in and manage a year long Internet advertising campaign to reach college aged women in the Raleigh area using Google keyword advertising and Facebook (the college MySpace)campus advertising.

    (3)  Provide 500 copies of our Morning After Pill brochures and 500 copies of our Before You Decide brochures.

Egiving Systems


Emails lead the way

Emails lead the way…

  • Gather partner email addresses

    - at events, newsletter requests, online giving, email newsletter registration (see next slides)

    -prefer it to save money and speed communication especially prayer requests

  • News/Prayer/testimony updates

  • Promote the resources on the website

  • Giving/support opportunities

  • Sort emails by giver type, Church leaders etc. for targeted communications/appeals…just like mail.

Egiving Systems


Tips on email success

Tips on email success…

  • Basic format is for the busy reader

    • Clear/consistent subject line

    • Fix your “From” in Tools

    • Subject headers lead text

    • Subjects (short)

    • “Read Mores” (web site updated and archived)

    • Goal is to “see it all” in half a page

    • Nothing mysterious…use your busy self as a guide. Make a boomer happy…simple and fast…not often.

Egiving Systems


Email formats tech talk

Email formats…(tech talk)

  • Formats (progressive)

    • Outlook or Outlook Express plain text (simple link to web or giving page)

    • Plaxo-type signature (slide)

    • Webmaster built HTML

    • Use PDF’s to beat the spam blockers. http://www.acrosoftware.com:80/Products/CutePDF/writer.asp to create PDF’s free

    • Constant Contact, Donation-Net.com, intellicontact.com (slide)

    • Windows Live Mail

    • http://www.phplist.com:80/

    • Study newsletters you get and like (see next slides)

Egiving Systems


Plaxo

Plaxo

Egiving Systems


Html email

HTML Email

Egiving Systems


Email service constant contact

Email Service (Constant Contact)

Egiving Systems


Scroll down

Scroll down…

Egiving Systems


To the bottom

….to the bottom.

Egiving Systems


Signing up for email

Signing up for email…

Egiving Systems


Newsletter registration sample

Newsletter registration sample

Egiving Systems


Cindy s pcc email

Cindy’s PCC email

Egiving Systems


Pcc in cyberspace

PCC in Cyberspace…

Egiving Systems


Here we can give to pcc

Here we can give to PCC

Egiving Systems


Start filling out

Start filling out…

Egiving Systems


And send it into eternity

…and send it into eternity.

Egiving Systems


Our latest as of last week

Our latest as of last week…

Egiving Systems


What if client site only

What if client site only?

Egiving Systems


Catherine s options page

Catherine’s options page…

Egiving Systems


You re ready to give

…you’re ready to give.

Egiving Systems


Gateways processor

Gateways/processor/$$$

  • Strategies drive this too so match tools to dev strategies

  • Virtual terminal hub

  • Effective pages

  • ACH/card gateway

  • Choice of manual or auto-loading

  • costs

  • Options for secure donation page:

    -Webmaster/IT dept builds a secure page

    -eCommerce system (not nearly as good)

    -Specialized system (like us)

Egiving Systems


Elements of effective page

Elements of Effective Page

A good page removes obstacles to giving.

  • Warmth and comfort

  • Appreciation and direction

  • Confidence in $ and designation

  • Quick and boomer friendly

  • Gift confirmation

  • Email gathering

  • Multiple use gateway

  • Secure PCI compliance

  • Good exportable reports

Egiving Systems


Unnamed national online charity

Unnamed national online charity…

Egiving Systems


Online giving

Egiving Systems


Online giving

Egiving Systems


Online giving

Egiving Systems


Online giving

Egiving Systems


Online giving

Egiving Systems


Remember our new page

Remember our new page?

Egiving Systems


Summary

Summary

  • Online giving is a result of online ministry.

  • Good online giving and website systems priced very well for this ministry are available.

  • What we don’t have yet is good web presence and “e”marketing of our abilities to clients or Church as a whole. (may take central leadership.)

  • Goal is to focus on bringing this ministry into the cyber age both for clients and to serve the Church (cyber or not) which really needs our anointing today if it is ever to be light again to this nation.

Egiving Systems


What are you doing

What are you doing?

  • To maximize web exposure?

  • To serve the Church via the web?

  • To increase email addresses

  • Steer partners to giving page?

  • Attract new ministry partners?

  • Market the site address to the Church?

  • Expand online giving?

Egiving Systems


Where to get more information

Where to Get More Information

  • Care Net Marketing Manual/Tracts/TrainingWeb projects

  • eCommerce sources

    -1ShoppingCart

    -GoECart

    -ProStores

    Books

    -“Starting an Online Business for Dummies”

    Consulting services, other sources (Google ministry online giving or egiving)

  • Holy Spirit

  • Cool Coyotes

  • Egiving Systems.org

  • Ministry Lync

  • Convio pdf’s

  • Your webmaster

  • PCCTalk

  • Other online giving companies serving small ministry (shop and compare-courtesy listing only!)

    -Donation Results

    - McGlashan and Associates

Egiving Systems


Active egs screen shots pdf

Active EGS screen shots pdf.

  • Go to Egiving Systems screen shots 9 07

  • Functional samples on www.egivingsystems.org

Egiving Systems


Egs back office for online form

EGS back office for online form

Egiving Systems


Account activity

Account activity

Egiving Systems


Item history after processing

Item history after processing

Egiving Systems


History and processing

History and processing

Egiving Systems


Edit area

Edit area

Egiving Systems


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