Those unmentionables they assume you know. As presented by … Marco Berton 0409 696. Typography in Design. Treatment of a Heading Entering body copy for real Understanding the terminology eg. Leading, Widows, …. Treatment of a Heading.
As presented by …
Marco Berton 0409 696
Treatment of a Heading
Entering body copy for real
Understanding the terminology eg. Leading, Widows, …
Headings NOT body copy require this attention.
A Headinggenerally requires the space between individual letters in each word reduced ie. brought closer to each other.
This space is called Kerning.
Body copy is real after the client has seen the visual eg. A rough.
Body copy is the content text given by the client. Dummy copyis used prior to the client giving project go ahead.
Dummy copy comprises Latin text.
Dummy copy for the purposes of a client visual, or project rough is best suited to the use of Latin text . It gives the illusion of naturally flowing text.
Using Latin as opposed to recognisable words, offers freedom from distraction ie. People tend to read what’s being used as fake copy. Otherwise known as Voyeuristic Behaviours
Back to Use directions
Thanks for your attention