Those unmentionables they assume you know
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Those unmentionables they assume you know. As presented by … Marco Berton 0409 696. Typography in Design. Treatment of a Heading Entering body copy for real Understanding the terminology eg. Leading, Widows, …. Treatment of a Heading.

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Those unmentionables they assume you know.

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Those unmentionables they assume you know

Those unmentionables they assume you know.

As presented by …

Marco Berton 0409 696


Typography in design

Typography in Design

Treatment of a Heading

Entering body copy for real

Understanding the terminology eg. Leading, Widows, …


Treatment of a heading

Treatment of a Heading

Headings NOT body copy requirethis attention.

A Headinggenerally requires the space between individual letters in each word reduced ie. brought closer to each other.

This space is called Kerning.


Entering body copy for real

Entering body copy for real

Body copy is real after the clienthas seen the visual eg. A rough.

Body copy is the content text given by the client. Dummy copyis used prior to the client giving project go ahead.

Dummy copy comprises Latin text.


Understanding the terminology

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Understanding the terminology

Headings require modified kerning, as directly typed text sits, by its nature, unevenly.

Headings being larger in size and few in words, can and must be given this extra attention.Forexample… before and after treatment;

Visual

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Understanding the terminology1

Understanding the terminology

Dummy copy for the purposes of a client visual, or project rough is best suited to the use of Latin text . It gives the illusion of naturally flowing text.

Using Latin as opposed to recognisable words, offers freedom from distraction ie. People tend to read what’s being used as fake copy. Otherwise known as Voyeuristic Behaviours

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Those unmentionables they now know you know

Those unmentionables, theynowknowyou know.

Thanks for your attention


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