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THEY BROUGHT YOU

THEY BROUGHT YOU. DEW of a MOUNTAIN. MIST of the SIERRA. and COLA. with a. TWIST. Now See the Best Thing Since Their Bottled Water. OOH. AH. Media Placement for Pepsi Vanilla. Kathryn “Live Wire” Cantwell Jennifer “Twist” Mangalindan. IN THE BEGINNING….

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THEY BROUGHT YOU

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  1. THEY BROUGHT YOU DEW of a MOUNTAIN MIST of the SIERRA and COLA... with a TWIST Now See the Best Thing Since Their Bottled Water

  2. OOH... AH... Media Placement for Pepsi Vanilla Kathryn “Live Wire” Cantwell Jennifer “Twist” Mangalindan

  3. IN THE BEGINNING…

  4. COCA-COLA & PEPSI BUST BOTTLES

  5. R.I.P. Goodbye, Blue.

  6. PEPSI WILL RISE AGAIN Pepsi + Vanilla = PEPSI VANILLA PEPSI VANILLA PEPSI VANILLA PEPSI VANILLA ! (Well, It Worked For Coke)

  7. CAN WE GET TO THE MEDIA ALREADY? Point-Of-Purchase Internet Television

  8. POP DON’T MEAN SODA • Where to find these • Chain Supermarkets • Drug Stores • Gas Stations • Consumer Department Stores * Not all displays look like this one!

  9. SURFIN’ THE PEPSI NET

  10. AS SEEN ON TV • Where to find these • Broadcast & Cable • MTV Video Music Awards • The Bachelor • NFL Game Broadcasts

  11. INTERNET TELEVISION CALLING ALL PEPSI PEEPS TARGET AUDIENCE 16-24 Looking for something new, fresh, innovative

  12. RECOMMENDATIONS • TELEVISION • More Channels • Earlier Time Segments • INTERNET • Expansion: Games, Music

  13. Well, We Got A Few For You… Any Questions? • Why did Pepsi decide to “Go Vanilla”? • 2. What role does the website play in Pepsi Vanilla’s brand character? • Which is Pepsi Vanilla’s Main Media Type? • 4. What is the Pepsi Vanilla Tagline?

  14. DRINK PEPSI VANILLA THANKS.

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