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2012 Cinco de Mayo Kick-Off

2012 Cinco de Mayo Kick-Off. Selling Rationale. The sell in week before Cinco De Mayo is the 3 rd largest selling week for Corona and Corona Light* Corona Extra is the #1 selling U.S. import and most popular Mexican beer worldwide 1 Corona Light is the #1 ordered import light beer 2.

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2012 Cinco de Mayo Kick-Off

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  1. 2012 Cinco de Mayo Kick-Off

  2. Selling Rationale • The sell in week before Cinco De Mayo is the 3rd largest selling week for Corona and Corona Light* • Corona Extra is the #1 selling U.S. import and most popular Mexican beer worldwide1 • Corona Light is the #1 ordered import light beer 2 *Crown Internal Data 2010 1 Impact Databank 2010 2 Technomic Q4 2010

  3. POS Support: Off-Premise Grocery Store • Final art and line-up of items subject to change • Graphic Templates will be available for download from MOD

  4. POS Support: Off-Premise Item Name: Mass Display (Topper + 2 Triangular Columns) Details: 73”w x 82”h • Item Name: Base Wrap • Details: 16”w x 20’ Roll • Final art and items subject to change

  5. POS Support: Off-Premise Item Name: Floor Decal Details: 24”w x 24”h Item Name: Hanging Flex Triangle Details: 16”w x 32”h Item Name: Triangular Stackables Details: 16”w x 16”w x 60”h • Final art and items subject to change

  6. POS Support: Off-Premise • Item Name: Pennants Strings • Details: 11.625”w x 12.25”h x 25’ Long Item Name: Piñatas Details: 30”h • Final art and items subject to change

  7. POS Support: Off-Premise Item Name: 3-Sided Display Card Details: 11.5”w x 15"h Item Name: Modular Can Display Stacker Bin Details: 22”w x 15.75”d x 58”h • Final art and items subject to change

  8. POS Support: Off-Premise Item Name: Cinco Bottle Standee Details: 20”w x 78”h (2 sided) Item Name: Modular 5-10 case Display Stacker Bin Details: 22”w x 16”d x 58”h • Final art and items subject to change

  9. POS Support: On-Premise Bar/Restaurant • Final art and line-up of items subject to change • Graphic Templates will be available for download from MOD

  10. POS Support: On-Premise Item Name: Coasters Details: 4”w x 4”h • Item Name: Pennants Strings • Details: 11.625”w x 12.25”h x 25’ Long • Final art and items subject to change

  11. POS Support: On-Premise • Item Name: Amigos Cinco Bottle Standee • Details: 61”w x 77”h Item Name: Spin the Bottle Table Tents Details: 5”w x 7”h • Final art and items subject to change

  12. POS Support: On-Premise Item Name:Cinco Bottle Ponchos Details: 11.8”l x 3.3”w Item Name: Sombrero Key Chain Bottle Openers Item Name: Piñatas Details: 30”h • Final art and items subject to change

  13. POS Support: Graphic Templates • On- & Off-Premise Graphic Templates: • Imprint Poster • Imprint Banner • Imprint Easel Card • Table Tent • Acrylic Menu Insert • Wood Menu Insert • Menu Cards • Final art and items subject to change

  14. Activation Review Digital • Cinco Central: • Corona Facebook page is the hub of all things Cinco. • Mobile App for iOS/Android • Cin-cronize Bar Crawl Media/Advertising • TV/Video • Radio • Corona Cinco iconic billboards • Digital Party Planning • Final art and items subject to change

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