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Introduction to DØK HU2D - Internet Marketing

Introduction to DØK HU2D - Internet Marketing. Outline. Social Introductions Course Description Objectives Content Learning Outcomes Literature Examination Activities Learning Technologies Pedagogical Contract. Social Introductions. Name Place Degree Program, Year & Semester

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Introduction to DØK HU2D - Internet Marketing

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  1. Introduction to DØK HU2D - InternetMarketing

  2. Outline Social Introductions Course Description Objectives Content Learning Outcomes Literature Examination Activities Learning Technologies Pedagogical Contract

  3. Social Introductions Name Place Degree Program, Year & Semester Professional Affiliation If you would like to share, about your hobbies Academic Interests Professional Interests Prior experience with Online Marketing Course expectations

  4. CourseDescription: Objectives Insight into modern psychological theories and models dealing with the modern and postmodern consumer Understand the socio-technical context within which the consumer is situated online. Social media are an essential part of that context Course focus is on the importance of Internet and social media from the consumer / user perspective and their marketing from a corporate perspective

  5. Course Description: Learning Outcomes Explain the modern consumer's use of the Internet generally, and particularly the Internet's role as facilitator of online communities Discuss the assumptions underlying the study of advertising, consumers and communities, with primary focus on the online features as well as discussing individual theories and models presented in the course Understand and analyze the relationships between models, concepts and theories presented in the curriculum

  6. Course Description: Learning Outcomes Identify and analyze a specific problem for a company's communications and interaction with defined target groups and segments, and explain the Internet's impact on those audiences Develop and deploy research-based practical solutions for a company using online media to achieve defined objectives of the communication (achieving penetration, top-of-mind, relationship building, etc..) while taking into account budgetary restrictions and the expected effects of actions Describe the methods and tools that can be used in evaluating the effectiveness of corporate online communications

  7. Course Description: Content Theories and empirical studies of online consumer psychology, internet advertising, online communities, and five special topics on internet advertising. Theoretical and practical knowledge is provided about models, methods, and frameworks for a company's use of internet media in the marketing of products, services, brands, etc., in advertising, by creating user communities, through viral campaign actions, mobile applications (apps) etc. Course content will also include how the evaluation of these actions is carried out.

  8. Course Description: Content Special topics will cover six different kinds of internet advertising: Search Engine Marketing Social Media Marketing Viral Marketing Mobile Marketing Augmented Reality Advertising In-Game Advertising and Advergaming

  9. Course Description: Literature Textbook Chaffey, D., Ellis-Chadwick, F., Mayer, R., & Johnston, K. (2009). Internet Marketing: Strategy, Implementation and Practice, Financial Times/Prentice Hall. Research Papers Practitioner Reports Popular Press Articles

  10. Course Description: Examination Project/home assignment 10 pages, written individually Danish 7-Point Marking Scale

  11. Course Description: Examination The Danish 7-point Marking Scale 12 (Excellent): For an excellent performance displaying a high level of command of all aspects of the relevant material, with no or only a few minor weaknesses. (ECTS A)10 (Very good): For a very good performance displaying a high level of command of most aspects of the relevant material, with only minor weak- nesses. (ECTS B)7 (Good): For a good performance displaying good command of the relevant material, but also some weaknesses. (ECTS C)4 (Fair): For a fair performance displaying some command of the relevant material, but also some major weaknesses. (ECTS D)02 (Adequate): For a performance meeting only the minimum requirements for acceptance. (ECTS E)00 (Inadequate): For a performance which does not meet the minimum requirements for acceptance. (ECTS Fx)-3 (Poor): For a performance which is unacceptable in all respects. (ECTS F)

  12. Course Description: Activities Tuesdays and Thursdays 14:25-17:00: Lectures and Exercises (w/ mini-breaks) First day of classes: Tuesday, 29-June-2010 Last day of classes: Thursday, 29-July-2010 Total of 30 Lectures (5weeks of 2x3 lectures) Slides, YouTube, iPhone/iPod videos 37 exercises (5weeks of 2x3+ exercise activities ) Interactive exercises, discussions, mini-projects, field trips, experience reports, simulations, etc…

  13. Course Description: learning technologies Course Portal http://www.itu.dk/people/rkva/2010-Summer-IM/ Blended Learning Facebook Group on Internet Marketing http://www.facebook.com/group.php?gid=133258548012 Etherpad(links will be emailed) http://ietherpad.com/d5mBZdMDe6

  14. Pedagogical Contract Considerate Social Behavior Informative Communication Practices Meaningful Cognitive Processes Innovative Pedagogical Techniques Intrinsic and Extrinsic Motivation Social and Technical Participation Social and Cognitive Engagement Critical Reading, Thinking, and Writing

  15. Discussion

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