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COMMUNICATION PLANS

COMMUNICATION PLANS. [ENTER FACILITATOR’S NAME AND CONTACT INFORMATION]. Developed by Troutman Sanders LLP Developed for the Virginia Department of Health Funded by Centers for Disease Control and Prevention. Toolkit Presentations Instructions for Use.

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COMMUNICATION PLANS

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  1. COMMUNICATION PLANS [ENTER FACILITATOR’S NAME AND CONTACT INFORMATION] Developed by Troutman Sanders LLP Developed for the Virginia Department of Health Funded by Centers for Disease Control and Prevention

  2. Toolkit Presentations Instructions for Use • Toolkit Presentations are intended to be a companion to the HospitalImplementation Guide and should not be used in isolation. • The Presentations are intended to serve as a starting point for the facilitator. The facilitator should thoroughly review the Presentation prior to use in Implementation Team, CRAG or Subcommittee meetings and customize the Presentation to meet the unique needs of the meeting participants. • Pay particular to attention to the information provided in brackets ([ ]), which must be completed by the facilitator prior to use. • Included in the “Notes” section of each slide are the following types of information: • Slide Type, which indicates whether the slide is for information or discussion, serves as a placeholder, or is some combination thereof • Planning Guide Section(s), which will direct the facilitator to the corresponding sections of the Planning Guide and HospitalImplementation Guide for further information • Special Instructions, which provides directions for the facilitator to customize the slide for the intended audience • Speaker’s Notes, which provides more detailed information to supplement the material on the slide • Refer to the Hospital Implementation Guide for further guidance and helpful hints on effectively completing the process described in the Planning Guide.

  3. CRAG Members • [Enter names and departments of each CRAG member]

  4. Add slides from Altered Standards Overview and/or Chapter 1 presentation, as needed, to re-introduce the CRAG to the concept of altered standards and critical resource shortage response planning, especially if new members are involved.

  5. Chapter Overview • Develop a communication strategy tailored to providers • Develop a communication strategy tailored to patients • Develop a communication strategy tailored to partners of the hospital(s) in the Planning Unit • Develop a communication strategy tailored to the public • Develop a communication strategy tailored to the press • Develop a communication strategy tailored to politicians

  6. DEVELOP COMPREHENSIVE COMMUNICATION PLANS FOR EACH PHASE OF AN EVENT

  7. What are the objectives of the communication? What are the key messages? What messaging platforms will be used? Who will be responsible for communicating the key messages? Who will be responsible for ensuring the plan is implemented? Communication Plan Components Communication Plan

  8. Your Audiences – The “6 Ps”

  9. Buy-in Awareness Public Outreach Correct misinformation Endorsement Potential Message Objectives Input Education Re-set expectations

  10. Key Messages • Coordination with objective(s) • Phase of the communication plan • Timing of delivery • Key elements

  11. Potential Messaging Platforms

  12. What message(s) will you communicate to each audience and how will you do this?

  13. What are the objectives of the communication? What are the key messages? What messaging platforms will be used? Who will be responsible for communicating the key messages? Who will be responsible for ensuring the plan is implemented? Providers

  14. What are the objectives of the communication? What are the key messages? What messaging platforms will be used? Who will be responsible for communicating the key messages? Who will be responsible for ensuring the plan is implemented? Patients

  15. What are the objectives of the communication? What are the key messages? What messaging platforms will be used? Who will be responsible for communicating the key messages? Who will be responsible for ensuring the plan is implemented? Partners

  16. What are the objectives of the communication? What are the key messages? What messaging platforms will be used? Who will be responsible for communicating the key messages? Who will be responsible for ensuring the plan is implemented? Public

  17. What are the objectives of the communication? What are the key messages? What messaging platforms will be used? Who will be responsible for communicating the key messages? Who will be responsible for ensuring the plan is implemented? Press

  18. What are the objectives of the communication? What are the key messages? What messaging platforms will be used? Who will be responsible for communicating the key messages? Who will be responsible for ensuring the plan is implemented? Politicians

  19. Questions?

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