n Chapter 11 Management Skills

Marketing Essentials nChapter 11 Management Skills Section 11.1 Management Structures

SECTION 11.1 Management Structures What You'll Learn • How horizontally organized companies differ from traditionally organized companies • The three levels of management • How a self-managing team functions

SECTION 11.1 Management Structures Why It's Important You will probably have an opportunity to work in management at some point in your career—maybe earlier than you might think. Management involves communication and interpersonal skills. A job in management is a challenge for anyone, and a basic understanding of management structure and functions, presented in this section, will give you an advantage.

SECTION 11.1 Management Structures Key Terms • vertical organization • top management • middle management • supervisory-level management • horizontal organization • empowerment

SECTION 11.1 Management Structures Types of Management Structures • Management is the process of reaching goals through the use of human resources, technology, and material resources. To facilitate effective management, businesses are organized in two ways: • vertically • horizontally

SECTION 11.1 Management Structures Vertical Organization There are three levels of management in vertically organized companies: • top management • middle management • supervisory-level management Slide 1 of 4

SECTION 11.1 Management Structures Vertical Organization Top management are those who make the planning decisions that affect the whole company. Top management job titles include: • Chief Executive Officer • President • Chief Operating Officer • Vice President Slide 2 of 4

SECTION 11.1 Management Structures Vertical Organization • Middle management implements the decisions of top management. They communicate with and support supervisory-level managers. Slide 3 of 4

SECTION 11.1 Management Structures Vertical Organization Supervisory-level management supervises the activities of employees who carry out the tasks determined by the plans of middle and top management. They assign duties and evaluate the work of production or service employees. Slide 4 of 4

SECTION 11.1 Management Structures Horizontal Organization Horizontal organization involves self-managing teams that set their own goals and make their own decisions. This type of management structure is organized by process instead of function and is customer-oriented. Slide 1 of 4

SECTION 11.1 Management Structures Horizontal Organization • Self-Managing Teams Instead of reporting up a chain of command, employees are organized into teams that manage themselves. Each team has an "owner" who has ultimate responsibility for ensuring the team meets its goals. He or she acts like a coach. Slide 2 of 4

SECTION 11.1 Management Structures Horizontal Organization Organization by Process Teams of people with different specializations are organized around processes, such as developing new products or providing customer support. Team members share opinions, decisions, and responsibility for the team's success or failure. Slide 3 of 4

SECTION 11.1 Management Structures Horizontal Organization • Customer Orientation Teams get their direction from the customer, rather than from management. • Customer satisfaction should produce large profits, high productivity, and satisfied investors. Slide 4 of 4

ASSESSMENT 11.1 Reviewing Key Terms and Concepts 1. What is the principal difference between the structure of a vertical company and the structure of a horizontal company? 2. What are the three levels of management? 3. Why did many companies choose to downsize in the 1980s and 1990s? 4. What is the role of the "owner" in a self-managing team?

ASSESSMENT 11.1 Thinking Critically • Would you feel more comfortable in a traditional company where you answered to only one supervisor or in a horizontal company where you have many people giving you feedback about your efforts? Compare the advantages of each organizational model, as you see them.

Marketing Essentials End of Section 11.1

n Chapter 11 Management Skills