Your Software is Talking Are you Listening? National Postal Forum April 11-14, 2010

1. Your Software is TalkingAre you Listening?National Postal Forum April 11-14, 2010 Jim Wilson, Manager, Address Management, USPS® Chris Lien, Executive VP, BCC Software Inc., A Böwe Bell + Howell Company

2. QUALITY ADDRESSING PROFESSIONAL CERTIFICATE This session qualifies as one of the four Addressing sessions in addition to the Monday, April 12th General Session needed for the Address Quality Specialist Certificate!

3. Software Plays a Vital Role • Address Quality • CASS™ certified software provides a complete and correct address • NCOALink® provides a current address • Mail Preparation (Presorting) • PAVE™ certified software sorts the addresses, prepares containers, and generates postage • Intelligent Mail® barcodes • Piece and container barcodes • PostalOne!® electronic postage payment

4. Address Quality • Complete the address • Leverage software and data to provide the missing information • ZIP + 4®, street name, city, state, directional • Correct the address • Verifies address is deliverable • Corrects misspellings • Provides approved abbreviations (Publication 28) • Ensures the city, state, and ZIP® Code are correct • Keep the address current • Person, family, or business moved • Municipality introduced changes • Ongoing process • Improves merge/purge results

5. TM ACS ANKLink® NCOALink® SuiteLink™ DPV® LACSLink® TM CASS Certified Software Address Quality Foundation Update Validate Standardize

6. CASS™ • USPS® certified benchmark • Sets minimum performance standards for commercial ZIP + 4® address matching software • Developers must pass USPS test for CASS certification • Address matching software attempts to match addresses against range-based records on USPS ZIP + 4 file • Pre-Mailing process

7. CASS™ Return Codes • CASS Certified™ software products return codes indicating address assignment

8. CASS™ Return Codes • CASS Certified™ software products return codes indicating address assignment

9. DPV® 100 MAIN ST ANYTOWN TN 38138-6038 Confirmed 104 MAIN ST ANYTOWN TN 38138-6038 Not Confirmed Extension of CASS Certified™ Address Matching software Available through software vendors Enables ZIP + 4® Coding & identifies potentially undeliverable addresses DPV® - Extra step to attempt validation of each specific address in the file Pre-Mailing process

10. DPV® / DSF2™ Footnote Codes

11. DPV® / DSF2™ Footnote Codes

12. LACSLink® • LACSLink is a process that converts addresses that are changed by local governments • Rural route to street style conversion • Renumbering changes • Street name changes Old Style New Style RR5 Box 234 5471 Apple Drive 471 Main St 1471 Main St 987 Edgewater Dr 987 Waterways Blvd Delivery point remains the same and the residents have not moved, but the address has been changed.

13. LACSLink® Return Codes

14. NCOALINK® • USPS® licensed product using address change information when individuals or businesses inform the USPS of their move • Provides electronic Change-of-Address information • Average correction rate – 4.32% • Three Different Licenses • Variable costs • Pre-Mailing process

15. NCOALink® Footnote Codes for Matching Records

16. Some Common NCOALink® Footnote Codes for Non-Matching Records

17. ACS™/ OneCode ACS® • Provides electronic Change of Address notices for mailpieces undeliverable due to customer move • Mailers apply a participant code and an optional keyline OR Intelligent Mail® Barcode to mailpiece • Requires an ancillary service endorsement • Can reduce costs associated with manual returns & manual keying of data • Centralized billing • Post-Mailing Process

18. ACS™ Return Codes

19. Leveraging Return Codes • Filtered expressions can be built to trigger additional processing based on certain conditions • DPVFN codes of A1, M1, M3, P1, and P3 may be sent to advanced address correction services • AEC and AEC II® • Industry provided Address Resolution Services

20. Code address via CASSTM address matching software with DPV® and LACSLINK® Did the address ZIP + 4®match or DPV Confirm? Build mailing list 1 2 4 3 5 NO Send badaddressesto AEC Bad addressfixed/ZIP + 4 coded? NO YES YES 7 Update movers (NCOALINK®)(pre mailing update) 6 Suppress badaddresses frommailing list Apply ACSTM participant code to mail piece (post mailing update) 8 Mail 9 Update address list withnew ACS information 10

21. AEC & AEC II® • USPS® provided service for all customers • Resolves physical address deficiencies • Sent to the USPS on electronic media • AEC Cost - $15.00 per thousand • Average correction rate - 35% • AEC II Cost - $0.25 per record • Average: 95% resolution rate • Average: 87% correction rate • Pre-Mailing process

22. Three Questions Question 1: The 3C approach to address quality is to ensure complete, correct, and current addresses. Answer 1: True – The 3C approach reduces undeliverable mail and ensures timely and predictable delivery. Question 2: All commercial mailing software products return the same type of return codes. Answer 2: False – The return codes can vary. Check with your current provider to understand their approach. Question 3: Return codes can be leveraged as part of a filter process for determining rate and sortation eligibility. Answer 3: True – Decision trees can be built to leverage USPS and industry provided advanced correction services.

23. For More Information ribbs.usps.gov www.usps.com/ncsc Customer Support 1-800-238-3150

24. Speaker Schedule Monday How Government Agencies Use Address Quality to Better Serve the Community Gail Milton/Mike Sexson – Period 5, 10:00 am – 11:00 am Your Software is Talking–Are You Listening? Jim Wilson/Chris Lien – Period 6, 11:00 am – 12:00 pm The Essentials of Great Addressing Gail Milton/Laine Ropson – Period 7, 2:00 pm – 3:00 pm Tuesday What are “Bad” Addresses & What Do You Do With Them – Exactly? Wanda Key/Wanda Senne – Period 10, 10:00 am – 11:00 am Wednesday Move It or Lose It Charles Hunt/Marty McGuire – Period 15,10:00 am – 11:00 am Stump the Experts with Your Undeliverable Mail Jim Wilson/Charles Hunt – Period 17, 3:30 pm – 4:30 pm