Product strategy
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Shredded Baked chicken in potato slice Chicken will be shredded and mix with coconut, red ginger, chili pepper, green onion, salt, lemon powder. Gently placed onto the baked potato. Wrapped up in handcrafted baskets with banana leaf cover in the interior basket. Product strategy:.

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Product strategy:

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Product strategy

  • Shredded Baked chicken in potato slice

    • Chicken will be shredded and mix with coconut, red ginger, chili pepper, green onion, salt, lemon powder.

    • Gently placed onto the baked potato.

    • Wrapped up in handcrafted baskets with banana leaf cover in the interior basket.

Product strategy:

The proposed product is likely to look like this


Target market strategy

Target market strategy:

  • Since operation will take place on campus it is likely that your target market would be the Faculty, staff, and students of COM-FSM


Promotion strategy

Promotion strategy:

1.) Flyer

Bake Sale

“Gain your daily protein by a bite of our shredded baked chicken in potato slice”

Date: 00/00/00

BU 250

Time: 00:00

Island Chicken

Describe your location by landmark or area of town.

Special (advance ) order by calling:

(691)-320/92_-_ _ _ _


Pricing strategy

Pricing strategy

Total cost of ingredients= $67.60

Total cost of ingredients/1-25% (Markup)/40(expected amount to be produced)

$67.60/1-.25=$90.13/40(expected amount to be produced)= $2.25


Place strategy

Place Strategy

A formal setting of distribution not only attracts customers, but also provides customers with awareness of price and product


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